A new licensing deal gives Carolina Double-H and Phantom Rider fans premium socks to match their favorite boots as both companies lean into legacy style and comfort.

Major Licensing Deal Expands Berkshire’s Lifestyle Offerings

Berkshire Hathaway Shoe Holdings, which owns leading names in American footwear, has struck an exclusive licensing alliance with industry leader Majesty Brands. Under this deal, Majesty Brands will design, manufacture, and distribute socks for three beloved heritage footwear labels: Carolina, Double-H, and Phantom Rider.

This collaboration is more than just a product extension—it’s a milestone in Berkshire’s ongoing efforts to build out lifestyle products that remain true to each brand’s rugged roots while appealing to today’s consumers. Majesty Brands is renowned for fusing category innovation with brand authenticity, making them a natural fit for this endeavor.

Honoring Brand Identity and Consumer Trust

Jonathan Lebo, President of HH Brown Work Group Division, said: “We are excited to partner with Majesty Brands to extend the reach of Carolina, Double-H, and Phantom Rider into the socks category. Their ability to deliver products that honor and reflect a brand’s identity made them the perfect partner as we look to build out meaningful new product offerings for our loyal consumers.”

Majesty Brands has a proven track record for producing high-performance, comfort-focused socks and accessories that enhance the legacy of partner brands. This aligns perfectly with the spirit of Carolina, Double-H, and Phantom Rider, offering a unique opportunity to create collections that complement each brand’s existing footwear lines while meaningfully elevating the wearer’s experience.

Entering a New Lifestyle Space

Jack Safdeye, CEO of Majesty Brands, said: “Berkshire Hathaway Shoe Holdings has long been a valued partner of ours, and this new licensing agreement is a natural evolution of our relationship. It’s also a tremendous opportunity to enter the western lifestyle space with brands that have real authenticity and resonance. We’re excited to build socks that not only complement each brand’s footwear but also deepen the connection consumers have with them.”

The collaboration leverages Majesty Brands’ expertise to deliver sock collections that seamlessly align with the rugged identity, classic style, and practical needs that define Carolina, Double-H, and Phantom Rider.

What’s Next for Consumers

The first Carolina, Double-H, and Phantom Rider sock collections—featuring ranges for both men and women—are forecasted to launch in Fall 2026. Availability will span select retail partners and dedicated online channels, designed to reach both longtime boot aficionados and modern style seekers.

For sales inquiries on these new lifestyle offerings, contact sales@majestybrands.com.

This expanded partnership signals a new era for Berkshire Hathaway Shoe Holdings, bringing together trusted American heritage and modern lifestyle sensibility for consumers who value products crafted for both tradition and today’s adventures.