Nike’s Kobe A.D. Protro Adds ZoomX for Its October 23 Return
The Purple Stardust launch updates the post-retirement Kobe model with a new cushioning setup and a roomier forefoot.
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Nike Signs Tim Wenisch as Its Hybrid Racing Push Expands
The three-time HYROX world champion joins Nike’s Elite Training Division, with a Hamburg race debut planned in the Hybrid Fly.
Genon Says Nike Footwear Validation Opens Path to Indonesian AI Rollout
The company reports follow-on inspection and robotics contracts, with phased production deployment planned from 2027.
Nike Signs Mumbai Indians Kit Partnership for Women’s and Men’s Teams
The multiyear agreement covers match kits, training gear and sportswear, with new team kits due ahead of the 2027 seasons.
How Air Jordan Changed the Sports Footwear Landscape
From a bold 1985 basketball shoe to a global business, Air Jordan reshaped athlete endorsements, sneaker design and the culture around sports footwear.
Nike and the Virgil Abloh Foundation Bring “The Codes” to New York
The Shed exhibition opens December 10, with nearly 1,000 objects spanning Abloh’s creative practice and Nike partnership.
Nike’s Doernbecher Freestyle 22 Gives Six Patients New Footwear Canvases
Announced October 16, the six-design collection debuted at auction in Portland before a planned U.S. retail release this winter.
Nike Shows How Elite Runners in Kenya Are Shaping Apex and Its Next Racing Shoes
Nike details how elite runners in Eldoret tested Apex and future racing prototypes, linking athlete feedback on fit, weight and grip to its marathon shoe development.
Nike Builds Keely Hodgkinson a One of One Speed Suit for the 800 Meter
Nike has created a one of one speed suit for Keely Hodgkinson, pairing aerodynamic apparel development with a matching Victory Elite spike for the 800 meter.
Nike Reunites With the University of Miami in a Multi-Year Partnership
Nike and the University of Miami have announced a new multi-year partnership rooted in athlete performance and opportunity.
Nike Brings Back the Kobe 10 Protro With Next-Generation Performance Updates
Nike Basketball is returning the Kobe 10 to the court with a Protro update built for the speed,…
Nike Launches Hybrid Training Shoes With a Two-Shoe System for Racing and Training
Nike is entering the fast growing hybrid training category with a two shoe system built to end a…
Nike Celebrates Olympic Champion Alysa Liu With New Graphic Hoodie Collection
Nike is using Alysa Liu’s Olympic moment to build out a new lane in its lifestyle business. With…
Nike Closes Select Stores as It Reshapes Its Retail Footprint
Nike is tightening its brick-and-mortar strategy, and Nike Live is taking the hit. Over the past several weeks,…
Nike and Hyperice Push Recovery Footwear Forward With the Air Zoom Hyperslide
Nike is treating recovery like a category in its own right, not an afterthought. With the Air Zoom…
Nike Strengthens Its Football Roster With Top Prep and College NIL Athlete Signing
Nike is not just keeping pace in football, it is widening the gap. Recent Nike Football NIL Athlete…
Nike Strengthens Its Football Roster With New Class of NIL Athletes
Nike is using NIL to lock in the future of football, not just its present. By signing 11…
Nike Brings Football Fandom to Life Through Immersive Retail Activations
Nike is treating retail as a live extension of the tournament, not just a place to buy kits.…
Victor Wembanyama Leads Nike Atelier’s New Era of Performance Luxury
Nike is using Victor Wembanyama to define what performance luxury means in its highest tier of product. Through…
Nike Expands ACG Across Europe With French Albion Distribution Partnership
Nike is not simply expanding distribution, it is restructuring how ACG enters and competes in Europe’s outdoor specialty…
Nike Appoints David Denton as New Chief Financial Officer
Nike is not simply changing a finance leader. Instead, it is using this transition to reset how discipline…
Nike Appoints David Denton as CFO to Lead Next Growth Phase
NIKE is tightening its financial playbook, and the planned transition from Matthew Friend to David M. Denton, Executive…
Nike Court Elevates Aryna Sabalenka With New All Love Collection
Aryna Sabalenka’s latest Nike Court “All Love” collection marks a clear shift in how Nike views her role.…
Nike Atelier Brings Luxury Craftsmanship to Football Boots
Nike Atelier is the clearest sign yet that sportswear giants now want a real seat at the luxury…