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Nike Brings Back the Kobe 10 Protro With Next-Generation Performance Updates
Nike Basketball is returning the Kobe 10 to the court with a Protro update built for the speed,…
Nike Launches Hybrid Training Shoes With a Two-Shoe System for Racing and Training
Nike is entering the fast growing hybrid training category with a two shoe system built to end a…
Nike Celebrates Olympic Champion Alysa Liu With New Graphic Hoodie Collection
Nike is using Alysa Liu’s Olympic moment to build out a new lane in its lifestyle business. With…
Nike Closes Select Stores as It Reshapes Its Retail Footprint
Nike is tightening its brick-and-mortar strategy, and Nike Live is taking the hit. Over the past several weeks,…
Nike and Hyperice Push Recovery Footwear Forward With the Air Zoom Hyperslide
Nike is treating recovery like a category in its own right, not an afterthought. With the Air Zoom…
Nike Strengthens Its Football Roster With Top Prep and College NIL Athlete Signing
Nike is not just keeping pace in football, it is widening the gap. Recent Nike Football NIL Athlete…
Nike Strengthens Its Football Roster With New Class of NIL Athletes
Nike is using NIL to lock in the future of football, not just its present. By signing 11…
Nike Brings Football Fandom to Life Through Immersive Retail Activations
Nike is treating retail as a live extension of the tournament, not just a place to buy kits.…
Victor Wembanyama Leads Nike Atelier’s New Era of Performance Luxury
Nike is using Victor Wembanyama to define what performance luxury means in its highest tier of product. Through…
Nike Expands ACG Across Europe With French Albion Distribution Partnership
Nike is not simply expanding distribution, it is restructuring how ACG enters and competes in Europe’s outdoor specialty…
Nike Appoints David Denton as New Chief Financial Officer
Nike is not simply changing a finance leader. Instead, it is using this transition to reset how discipline…
Nike Appoints David Denton as CFO to Lead Next Growth Phase
NIKE is tightening its financial playbook, and the planned transition from Matthew Friend to David M. Denton, Executive…
Nike Court Elevates Aryna Sabalenka With New All Love Collection
Aryna Sabalenka’s latest Nike Court “All Love” collection marks a clear shift in how Nike views her role.…
Nike Atelier Brings Luxury Craftsmanship to Football Boots
Nike Atelier is the clearest sign yet that sportswear giants now want a real seat at the luxury…
Nike PEACEMINUSONE and KFA Redefine South Korea’s Football Identity Through Fashion
Nike’s latest collaboration with PEACEMINUSONE and the Korea Football Association goes well beyond a kit refresh. It treats…
Nike (Form Follows Motion) Explores the Brand’s Design Legacy at MAD
This fall, New York’s Museum of Arts and Design will treat Nike not just as a sports brand,…
Nike Transforms Cities Into Immersive Football Destinations This Summer
Nike is treating this summer’s tournament as much more than a series of matches. Instead, the brand is…
Nike x Palace x England Collection Blends Streetwear and Football
The Nike x Palace x England collection shows just how tight the link between streetwear and international football…
Nike and Michelle Wie Redefine Style in Women’s Golf at the U.S. Women’s Open
The first look at Michelle Wie West’s custom Nikes for the U.S. Women’s Open is a small moment…
Nike X2 and Jacquemus Turn France’s Football Kit Into Luxury Fashion
Nike’s X2 project with France and Jacquemus shows how the brand is stepping deeper into luxury while keeping football at…
Nike Football and LEGO Turn the Pitch Into a Playground for Gen Alpha
Nike Football and LEGO show how Gen Alpha wants sport to feel: creative, playful and expressive, not just…
Nike and BTS Turn Sportswear Into a Personalized Fan Experience
Nike’s collaboration with BTS on a Nike By You customization experience and tour merch for the BTS WORLD…
Nike N7 Soccer Collection Blends Performance Design With Cultural Heritage
Nike’s summer 2026 N7 Collection shows how modern sportswear can carry culture, identity and visibility. The new Nike…
Nike and JuJu Watkins Signal a New Era for Women’s Basketball Sneakers
Nike’s LeBron NXXT Gen by JuJu Watkins ‘Silver Lining’ is more than a player edition this Nike LeBron…