Brooks Running Brings its Run Happy Energy to T Mobile Park

Brooks Running is stepping into the ballpark as an official partner of the Seattle Mariners. It is tying its ‘run happy’ ethos to one of Major League Baseball’s most distinctive in game traditions. Additionally, Brooks Running is partnering with a wider slate of fan experiences at T Mobile Park.

Salmon Run Gets a Performance Upgrade

At the center of the partnership is the Microsoft Salmon Run, the mid game race along the outfield warning track that has quickly become a fan favorite since debuting in 2024. Starting with Opening Day 2026, Brooks becomes the official running shoe of the Salmon Run. Brooks will outfit mascots King, Sockeye, Silver, and Humpy in performance footwear tailored to each character. Moreover, Brooks will integrate the race into its broader athlete ambassador storytelling.

The collaboration aims to bring a performance driven twist to the race. It will add training support and coaching elements that lean into its chaotic, competitive nature rather than treating it purely as comic relief. The move also cements Humpy’s cult status after the pink salmon’s first ever win came just before the Mariners clinched their 15 inning ALDS victory over Detroit last fall.

A Seattle Born Partnership

Brooks has called the Seattle area home for more than three decades. The deal fits a broader strategy to invest more marketing dollars into local sports and events, including previous partnerships with the NHL’s Seattle Kraken. Melanie Allen, chief marketing officer at Brooks, said the brand was already in talks with the Mariners. At that point, texts and messages from fans poured in, urging a collaboration around the Salmon Run.​

“This partnership is centered on the shared belief that every run counts,” said Melanie Allen, Chief Marketing Officer at Brooks Running. “Together with the Mariners, Brooks can inspire Seattle baseball fans and show how performance gear powers runners, players and fans alike. We’re thrilled to join the Mariners organization in their 50th season and work together to shape and celebrate sports in the city we call home.”

Beyond the Mid Game Sprint

The partnership extends well past the Salmon Run itself. Brooks will be the presenting sponsor of Kids Run the Bases, the postgame tradition that lets young fans circle the diamond. That moment connects directly to Brooks’ Future Run initiative, which invests more than $2 million annually in youth running programs.

A new Rally Shoe Cam will also debut at T-Mobile Park, building on a homegrown playoff ritual where fans put shoes on their heads during big moments. The feature will now carry Brooks branding. In addition, it turns an organic fan behavior into a formal part of the game presentation and another touchpoint for the running brand inside the ballpark.

Why it Matters

Aligning with Brooks adds a locally rooted performance brand to a sponsorship roster that already leans on Seattle mainstays like Microsoft, Starbucks, and Amazon. “We’re thrilled to partner with Brooks to bring the energy of the run into our award-winning fan experience at T-Mobile Park,” said Chris Voigt, Mariners Senior Vice President of Corporate Partnerships. “As two of Seattle’s most iconic brands, the Mariners look forward to working hand-in-hand with Brooks to strengthen our region through a shared belief in the power of sports and our ability to bring people together, both at T-Mobile Park and throughout the greater community.”

For Brooks, the deal turns T-Mobile Park into a live stage for its core message that a run can change everything, extending that idea to innings, games, and even seasons. By making the Salmon Run, Kids Run the Bases, and the Rally Shoe Cam part of its platform, the brand is betting that baseball’s most joyful, movement heavy rituals can help it reach new runners without leaving its hometown identity behind.