Roots Renews Its Activewear Ambassador Partnership with Duke University’s Toby Fournier

Roots has renewed its Activewear Ambassador partnership with Canadian NCAA standout Toby Fournier of Duke University, entering year two of a deal first announced during the 2025 season. The extension lands during International Women’s Month and alongside the second drop of Roots’ limited edition Official WNBA Collection.

Fournier’s Rising Profile

Fournier is a power forward at Duke who earned ACC Rookie of the Year, All ACC First Team, and ACC All Freshman Team honors in her debut 2025 season. In 2026, Duke won the ACC Women’s Basketball Tournament, the program’s 10th ACC title, and Fournier was named to the AP All-America third team on March 18. She is also a veteran of the Canadian National Team system.

The Roots Angle

Leslie Golts, Chief Marketing Officer at Roots, said, “This partnership reinforces our commitment to women in sport. Toby’s exceptional on-court talent and authentic connection to our brand makes her the perfect ambassador as we continue to expand our reach within the athletic community and inspire the next generation of athletes.”

Fournier said, “As a proud Canadian, I grew up wearing Roots, so having them support me through the early stages of my career is truly a full-circle moment.”

WNBA Collection and Broader Strategy

Running alongside the renewal is the second launch of Roots’ limited edition Official WNBA Collection, which celebrates Canada’s first WNBA team with sweatshirts, t shirts, and leather goods. The collection is available online and in select stores. Together with the Fournier extension, it signals Roots is building a coherent women’s basketball strategy, from NCAA rising stars through to professional league product, rather than one off activations.

For a brand with over 100 corporate retail stores in Canada and a growing activewear category, the Fournier deal is a low-risk, high-visibility bet on a player whose trajectory points squarely toward the WNBA.