Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
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ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…
Synergy Sports Capital Acquires LOVB Salt Lake as Reggie Bush and Terrence Murphy Bet on Professional Women’s Volleyball
Synergy Sports Capital, the $150 million private equity fund co led by former NFL players Terrence C. Murphy…
Nuuds Takes its Cult Basics From DTC to Nordstrom
Nuuds, the DTC basics brand co founded by influencer and entrepreneur Daryl-Ann Denner, has entered wholesale for the…
Crocs Opens Its First Ever Full Price UK Store at Westfield Stratford City in East London
Crocs has opened its first full price store in the UK at Westfield Stratford City in East London,…
Samuel Deichmann Takes the Helm as Snipes Europe’s New CEO
Snipes has appointed Samuel Deichmann as its new Chief Executive for Europe, marking the latest step in a…
Net-a-Porter Names Kallmeyer, Colleen Allen, and Heirlome for its 2026 Vanguard Mentorship Program
Net-a-Porter has named Kallmeyer, Colleen Allen, and Heirlome as the three New York based labels selected for its…
On Shifts to a Co CEO Model With Its Own Founders at the Top After a Record CHF 3 Billion Annual Sales
On is pulling its founders back to the very center of day to day decision making, shifting to…
Matthew M Williams Joins Oakley to Lead Apparel, Footwear, and Accessories
Matthew M. Williams is taking on a new brief as Creative Director of apparel, footwear, and accessories at…
Beyond Yoga Expands Men’s Activewear with Reimagined Menswear Capsule Built for Every Move
Beyond Yoga is making a deliberate push into men’s activewear, backed by accelerating sales data and a parent…
DoorDash Adds Nearly 1,300 Foot Locker Banners for On Demand Sneaker Delivery
DoorDash and Foot Locker, Inc. are teaming up to put sneaker and sportswear delivery directly into the on…
PUMA Announces Long Term Partnership VfL Gummersbach with CEO Arthur Hoeld joining Advisory Board
PUMA announces a long term partnership with VfL Gummersbach, aligning the global sports brand with one of European…
How to Make Confident Purchase Decisions Without Losing Sight of Long-Term Financial Health
Buying something important should not feel like a tug of war between your present self and your future…
Maison Margiela Takes Its Design Identity Into Dubai With A New Residences Concept
Maison Margiela has announced Maison Margiela Residences, a new project in Dubai that extends the house’s design language…
Adidas x Fear of God Athletics Basketball 2’s Unreleased Jerry Lorenzo’s Vision
Fear of God founder Jerry Lorenzo is giving fans a rare look behind the curtain, revealing unreleased samples…
Fabletics Steps Beyond Athleisure With Its First Ever Denim collection
Fabletics is stepping into denim for the first time, treating jeans as the next logical chapter of its…
Levi’s Reimagines Women’s Premium Denim with Beyoncé
Levi’s is quietly rewriting its playbook around women’s products, using big cultural moments like the Super Bowl and…
Macron Posts Record €244 Million in 2025 Capping Two Decades of Growth
Macron ended 2025 with record turnover of €244.4 million, extending a 20 year growth run and underscoring its…
NewRee Takes the Reins on Reebok in Greater China
Authentic Brands Group has appointed NewRee Sports as Reebok’s new core operating partner in Greater China, handing the…
Steve Madden’s Q4 2025 Revenue Jumped 29% But Full Year Net Income Dropped Over 35%
Steve Madden closed Q4 2025 with surging revenue but falling profits, as higher operating costs and tariffs ate…
Itema America Expands Its U.S. Footprint With Palmetto Loom Reed Acquisition in South Carolina
Itema America, the U.S. subsidiary of Itema Group in Colzate, Bergamo, has acquired Greenville, S.C., based Palmetto Loom…
Jack Draper Signs with ASICS and Joins Its Global Tennis Athlete Family
ASICS Tennis has made Jack Draper’s long rumoured switch officially official, confirming the British No. 1 as the…
Liverpool FC to Open First Standalone Retail Store in London
Liverpool FC is set to open its first standalone retail store in London on Oxford Street in May…
On Launches Real Energy Campaign For The Next Generation Of Cloudmonster
On is rolling out a new Real Energy global campaign to launch the next generation of its Cloudmonster…