Dior is opening House of Dior Milan at Via Monte Napoleone 12, a three-floor destination designed by Peter Marino that brings fashion, footwear, jewellery, fragrance, homeware and hospitality together in a historic Milan building.
The house describes the space as a meeting point for Jonathan Anderson's collections, fine jewellery, perfume and Maison products, with botanical walls, terraces and internal courtyards. The development also includes Monsieur Dior, a restaurant led by chef Enrico Bartolini.
The official boutique listing places the opening on September 18 and identifies footwear among the women's and men's fashion categories. That makes the project relevant as a retail-experience story: Dior is using a flagship address to create a longer customer visit around product, design, food and service.
The brand's materials position shoes as one part of a broader offer. Source: Dior.
