F45 Training and Reebok have delivered on their October 2025 partnership promise, launching the Debut Collection with a New York City event and rolling it out immediately across the US, Australia, New Zealand, and the UK.
From Deal to Drop
The multi year partnership, announced in October 2025, made Reebok the official global partner of F45 Training for performance footwear, apparel, and wearables. The Debut Collection is the first tangible product output of that deal, arriving roughly five months after signing and positioning the community as its central narrative from day one.
Todd Krinsky, CEO, Reebok, said the partnership “brings together two brands rooted in performance and community,” setting the tone for a collaboration that extends beyond product into custom workouts, athlete led classes and events.
Nano X5 Edge Leads Footwear
The shoe at the center of the collection is the Reebok Nano X5 Edge, built specifically around F45’s high intensity, hybrid workout format. It features a 3D FlexKnit upper and Dual Response EVA foam, balancing heel stability for strength work with forefoot cushioning for cardio driven intervals, a construction brief that mirrors exactly how an F45 session moves between floor exercises and conditioning blocks.
Apparel and coach Uniforms
Beyond footwear, the Debut Collection covers co branded performance apparel and lifestyle layers, with exclusive coach uniforms planned as a separate near term drop. Additional member product releases are scheduled for May and June, and a larger seasonal collection is expected later in 2026, making this launch the first chapter in an ongoing product pipeline rather than a one time capsule.
Access and Rollout
The collection is now live on F45training.com and across Reebok channels in select markets, with Canada and Korea coming online in May, and a full global rollout expected by June. The tiered market approach gives the brand time to build community momentum around each launch rather than flooding all regions at once, a distribution strategy that suits a boutique fitness brand where local studio culture drives purchase intent.
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