The H&M Atelier capsule collection made its much-anticipated debut across select H&M stores worldwide and online. Notable past partnerships include iconic lines with designers like Karl Lagerfeld, Stella McCartney, and Viktor & Rolf. These collaborations have consistently pushed the envelope regarding style, innovation, and accessibility.
“Atelier is rooted in a refined aesthetic, meticulously crafted for today. Menswear traditions are valued but continue to progress with prototypical garments that answer to the real experiences of daily life — balancing style and comfort in equal measure,” says Ana Hernández, Menswear Designer at H&M.
The brand’s capability to seamlessly weave between high fashion and accessibility is part of its broader strategy, which includes sustainability efforts. H&M’s Conscious Collections, for example, utilize sustainable materials, even though some challenges regarding decomposition and recycling remain.
“I always love when I get asked to do something truly challenging, and we continued to push ourselves with this project. Being able to complete it without compromising the vision is a great achievement. There was true teamwork, and everyone had the opportunity to add something unique,” says Benoit Finck, from House of FPV.
The new menswear capsule collection is affordable, in line with H&M’s overall pricing strategy. While higher discounts are rare, the focus on affordability ensures that a wide range of consumers can enjoy the benefits of exclusive, high-quality fashion. With over 4,000 stores in over 75 markets, H&M continues to make stylish and sustainable fashion accessible to all.
The campaign was photographed by Oliver Hadlee Pearch, while an accompanying film was directed by the drone pilot and cinemaphotographer Benoit Finck, the founder of House of FPV. For those looking to experience the blend of tradition and contemporary fashion, the H&M Atelier collection is a perfect choice, embodying both the heritage and forward-thinking vision of the brand. Don’t miss the chance to explore this exquisite collection available now.
Author Profile
Latest entries
CelebrityFebruary 13, 2026Nike Atelier Debuts with Custom Winter Ensemble For Jannik Sinner in Milan
FashionFebruary 13, 2026The North Face Brings Back 1990s Red Box Line With 25 New Streetwear Pieces
NewsFebruary 13, 2026European Commission Prohibits Destroying Unsold Textiles from July 2026
NewsFebruary 13, 2026Bottega Veneta Chengdu Pop Up is Craftsmanship Wrapped in Signature Green
