UGG is putting footwear at the center of a playful holiday gift exchange. Its Gift the Feeling campaign, announced November 2, brings together JT, Lunay, KATSEYE’s Megan Skiendiel and Yeat in a house-party setting.
The creative borrows the social-media habit of wrapping gifts to resemble something entirely different. A cat-shaped package reveals the Elea Fluffed Slip-On, while other exchanges introduce socks and footwear into the party. The products become part of a shared scene rather than a stand-alone display.
In the brand’s announcement, UGG describes the campaign as the next chapter of Born to Feel, the platform introduced September 22. Featured footwear includes the Après City Tall, Classic Mini Outpost, Classic Ultra Tall, Classic Tread Fluffed Boot and Tasman.
The campaign connects entertainment and holiday shopping through a cast spanning rap, Latin music and pop. Curated gift guides on UGG’s website carry that storytelling into the retail experience. The featured styles are available through its website, stores and selected wholesale retailers.
