HOKA Offers Sneaker Performance to Empower New Runners

HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA's beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage.

The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe's legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts, the stripped-back upper has been designed with a plusher heel, reflective heel panel, and streamlined tongue.

"The Clifton is not only one of our most popular products," said Colin Ingram, Vice President of Product at HOKA, "It's a gateway to make running more enjoyable and accessible. We think longtime fans and newcomers to the sport will find that balanced, smooth ride so characteristic of a Clifton, but be surprised by how light and responsive our newest version is."

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world.