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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
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The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • Who Pays for the Bride’s Shoes?

    Who Pays for the Bride’s Shoes?

    Traditionally, the bride’s family handles the cost of the bride’s attire, covering everything from the dress to the shoes. This tradition is part of a broader norm where the bride’s family foots most of the wedding expenses. Historically, this even tied back to the concept of dowries.

    However, times are changing! Many modern brides prefer to buy their own shoes (along with other accessories), seeking financial independence and personal input on their wedding looks. It’s a way for them to ensure everything fits their style perfectly.

    Factors like family financial situations, personal values, and clear communication between the couple and their families come into play. Some families still take pride in covering these costs, while others embrace more modern, flexible approaches. Some cultures also have unique traditions regarding who pays for what.

    Ultimately, it’s all about what works best for the couple and their families. The goal is to celebrate love without the stress of finances.

    Happy planning, and may your wedding day be as fabulous as your shoes!

  • How to Play the Wedding Shoe Game for Your Reception

    How to Play the Wedding Shoe Game for Your Reception

    The wedding shoe game has quickly become one of the most beloved activities at wedding receptions. It’s a delightful way to engage guests and let everyone in on the unique quirks and dynamics of the newlywed couple. Below, we’ll dive into how to play the wedding shoe game, ensuring your event is filled with laughter and memorable moments.

    Setting Up the Game

    Step 1: Arrange the Chairs

    First and foremost, you must set up the game. Place two chairs back-to-back in a central location, such as the middle of the dance floor. This ensures that everyone can see the couple, adding to the entertainment factor.

    Choosing a Host: The next step is to pick a host for the game. This could be the DJ, a bridal party member, or a close friend who is comfortable speaking in front of a crowd. The host will read out the questions. Ensure they have a loud voice or a microphone so everyone can hear clearly.

    Step 2: The Shoes

    Each partner removes both of their shoes and exchanges one with their spouse. This means each person will have one of their own shoes and one of their partner’s shoes in their hands. The couple sits on the chairs so they cannot see each other.

    Explain the Shoe Game: Here’s a simple script you can use

    “Alright, ladies and gentlemen! Gather around for a fun and lighthearted game that’ll give us some hilarious insights into our beautiful newlyweds. We’re about to play the Wedding Shoe Game!”

    “Here’s how it works: [Bride’s Name] and [Groom’s Name], please come up and take a seat here with your backs to each other. Alright, now both of you, take off your shoes and swap one shoe with each other. So you should each have one of your own shoes and one of your partner’s shoes.”

    “I’ll ask some questions about your relationship, like “Who is the better cook?” When you hear the question, don’t speak. Instead, lift the shoe that represents the correct answer. For example, if you think [Bride’s Name] is the better cook, you both raise her shoe.”

    “Got it? Let’s begin!”

    Playing the Game

    Step 3: Start the Questions

    The host begins asking a series of questions about the couple. Examples include, “Who is the better cook?” or “Who made the first move?” The couple responds not by speaking but by raising the shoe of the person who best fits the description. If the groom thinks he is the better cook, he raises his own shoe. If the bride thinks she made the first move, she raises her own shoe.

    Step 4: Raise the Shoes

    This is where the fun begins. Because the couple is sitting back-to-back and unable to see each other’s responses, the guests get to enjoy the moments when both partners raise different shoes, leading to hilarity and insights into their relationship.

    Duration and Questions

    The whole game generally lasts about 10-15 minutes. Preparing around 20-30 questions is recommended to keep the game flowing smoothly and engaging. Here’s a list of some popular and funny questions:

    1. Who spends more time on their phone?
    2. Who is the tidiest?
    3. Who has the better fashion sense?
    4. Who takes the longest to get ready?
    5. Who snores more?
    6. Who made the first move?
    7. Who is more romantic?
    8. Who is the better driver?
    9. Who is more likely to start an argument?
    10. Who says “I love you” more often?

    How to end the wedding shoe game?

    For the last question, ask “Who do you love the most in the world?”. This game can be ended with heartwarming smile and applause.

    Tips for a Successful Game

    Keep it Short and Sweet Although you might have numerous questions, remember that the game should not drag on. It’s better to have a short, fun game that leaves everyone laughing and wanting more rather than a long session that could lose the audience’s interest.

    Get the Audience Involved Sometimes, allowing a few questions from the audience is fun, but be careful not to let this get out of hand. Perhaps have the host vet these questions beforehand to avoid any awkward or overly personal queries.

    Perfect Timing The game is best played during the wedding reception, often right after the speeches or the cake cutting when attention is still on the couple. Avoid scheduling it too late when guests might be deeply engaged in dancing.

    Final Thoughts

    The wedding shoe game is a lighthearted and interactive way to involve all your guests in the celebration. It provides a window into the couple’s relationship, creating laughs and cherished memories. Following the steps outlined above, you can ensure that the game is a delightful hit at your wedding, leaving everyone entertained and in high spirits. Happy planning!

  • 80 Best Wedding Shoe Game Questions

    80 Best Wedding Shoe Game Questions

    Ah, the Wedding Shoe Game! It’s a lighthearted and fun icebreaker that never fails to entertain guests while giving everyone a delightful peek into the couple’s relationship dynamics. If you plan to include this charming activity at your wedding, you’ll need a great mix of romantic and downright hilarious questions. Here are 50 best wedding shoe game questions to ensure everyone has a great time.

    Setting Up the Game:

    To start, the bride and groom sit back-to-back, each holding one of their own shoes and one of their partner’s shoes. The game host will read out questions, and the couple will raise the shoe of the person they think best fits the answer. Laughter and applause are sure to follow!

    Tips for a Successful Shoe Game:

    1. Mix It Up: Balance the questions between light-hearted, funny, and heartfelt ones. This mix keeps the game entertaining for everyone present.
    2. Plan Ahead: Ensure your host or MC knows the questions beforehand and practice pronouncing any tricky words. Surprises are great, but smooth delivery is key.
    3. Involve the Guests: You can also optionally allow the guests to participate by adding a segment where they can write down their own questions.
    4. Timing is Everything: Keep the game short and sweet, ideally around 15-20 minutes. This ensures the guests remain entertained without it dragging on.
    5. Have Fun: Remember, the game’s purpose is to celebrate the couple’s unique quirks and love. Enjoy the laughs, the surprises, and the heartfelt moments!

    Kicking Off with Easy Questions:

    1. Who made the first move?

    2. Who said “I love you” first?

    3. Who is more romantic?

    4. Who initiates more kisses?

    5. Who plans the best date nights?

    6. Who’s the first to say sorry after an argument?

    7. Who’s the better dancer?

    8. Who’s better at keeping secrets?

    9. Who is the better cook?

    10. Who takes longer to get ready?

    Getting to Know the Couple:

    11. Who is a better driver?

    12. Who met the in-laws first?

    13. Who made the first move during your first kiss?

    14. Who is more patient?

    15. Who is better at managing finances?

    16. Who takes up more than half the bed?

    17. Who snores the loudest?

    18. Who spends more time on social media?

    19. Who is more likely to start a spontaneous adventure?

    20. Who is the night owl?

    Diving into Everyday Life:

    21. Who hogs the remote control?

    22. Who controls the thermostat?

    23. Who’s better with directions?

    24. Who’s more likely to lose their keys/wallet?

    25. Who does the grocery shopping?

    26. Who’s more organized?

    27. Who does most of the cleaning?

    28. Who is the better gift-giver?

    29. Who is more likely to end up in a shopping spree?

    30. Who is more stubborn?

    Adding a Twist with Fun and Unexpected Questions:

    31. Who has the weirder sleeping habits?

    32. Who is more likely to cry during a sad movie?

    33. Who is more likely to go skydiving?

    34. Who is more likely to get a tattoo?

    35. Who is more adventurous with food?

    36. Who is more likely to get lost while driving?

    37. Who tells better jokes?

    38. Who’s more likely to break something valuable?

    39. Who is more competitive?

    40. Who is more likely to sing in the shower?

    Finishing Strong with Heartwarming and Embarrassing Questions:

    41. Who said “I love you” first in the morning today?

    42. Who is more likely to fall asleep during a movie?

    43. Who was more nervous about the wedding?

    44. Who is always ready to dance at a party?

    45. Who is the first one to make up after a fight?

    46. Who’s better at keeping surprises?

    47. Who’s more likely to dominate at board games?

    48. Who is more likely to win an argument?

    49. Who is the first one to apologize?

    50. Who is more likely to book a romantic getaway?

    Bonus

    51. Who’s a better dancer?

    52. Who spends more time on social media?

    53. Who is more likely to plan a surprise date?

    54. Who has the better signature dish?

    55. Who is more likely to win a game night?

    56. Who is more likely to get a tattoo?

    57. Who is more likely to sing in the car?

    58. Who laughs louder?

    59. Who spends more on groceries?

    60. Who is the better storyteller?

    61.Who will be the first to fall asleep during a movie?

    62.Who takes longer to pack for a trip?

    63.Who does more online shopping?

    64.Who is more likely to get a speeding ticket?

    65.Who enjoys roller coasters more?

    66.Who controls the household thermostat?

    67.Who is the bigger coffee drinker?

    68.Who is more likely to forget to do a chore?

    69.Who is more adventurous with food?

    70. Who takes more selfies?

    71. Who spends more on clothes?

    72. Who is more likely to plan a spontaneous trip?

    73. Who is better at DIY projects?

    74. Who is more likely to watch a movie more than once?

    75. Who tells the better jokes?

    76. Who is the better driver?

    77. Who is more likely to stay up late?

    78. Who is more likely to wake up early?

    79. Who is more likely to remember random facts?

    80. Who is happier in the morning?

  • 10 Tips to Make Shoes Not Crease (Ranking From Most to Least Effective)

    10 Tips to Make Shoes Not Crease (Ranking From Most to Least Effective)

    We all love pristine shoes, but those pesky creases can quickly make them look worn out. Fear not! Here are the top tips to prevent your shoes from creasing, ranked from the most to least effective based on their impact and ease of use.

    Life hack for shoes 👟 get a towel, damp it, place it in the front part of the shoe where the crease is then get a iron (put it on cotton mode first) and pass it where the crease is.
    by inlifehacks

    1. Use Shoe Trees

    Shoe trees are essential for maintaining shoe shape. When inserted into shoes after wearing them, these wooden tools help stretch the leather back into its original form, preventing creases from settling. Premium cedar shoe trees also absorb moisture, which can further help maintain the leather’s integrity.

    Effectiveness: ⭐⭐⭐⭐⭐

    Ease of Use: ⭐⭐⭐⭐

    2. Ensure Proper Fit

    Wearing shoes that fit perfectly can prevent a lot of potential creasing. Shoes that are too tight or too loose can cause uneven pressure, leading to more pronounced creases. Always try on shoes before buying, and if needed, get them professionally fitted or use insoles for a snug fit.

    Effectiveness: ⭐⭐⭐⭐⭐

    Ease of Use: ⭐⭐⭐

    3. Regular Conditioning

    Regular cleaning and conditioning of leather shoes keep the material supple and less prone to drying and creasing. Use high-quality leather conditioners to moisturize and protect the leather, reducing the likelihood of creases.

    Effectiveness: ⭐⭐⭐⭐

    Ease of Use: ⭐⭐⭐

    4. Rotate Your Shoes

    Don’t wear the same pair of shoes every day. Alternating your shoes gives each pair time to rest and return to its original shape. This reduces the stress on any single pair and helps prevent creases.

    Effectiveness: ⭐⭐⭐⭐

    Ease of Use: ⭐⭐⭐⭐⭐

    5. Lace-Up and Tighten Properly

    Ensure your shoes are laced and tightened correctly each time you wear them. Properly laced shoes distribute pressure evenly across your feet, minimizing creases.

    Effectiveness: ⭐⭐⭐⭐

    Ease of Use: ⭐⭐⭐⭐⭐

    6. Use Toe Pads or Inserts

    Toe pads or shoe inserts can help distribute the pressure more evenly inside the shoe, reducing the points of stress where creasing typically occurs.

    Effectiveness: ⭐⭐⭐⭐

    Ease of Use: ⭐⭐⭐

    7. Apply Leather Softener

    A leather softener can make the leather more pliable and resistant to creasing. This is especially useful for new shoes that need some breaking in.

    Effectiveness: ⭐⭐⭐⭐

    Ease of Use: ⭐⭐

    8. Store Properly

    Proper storage is crucial. Always store your shoes in a cool, dry place, ideally in their original box or shelf. Use shoe bags or dust bags to keep them clean and in shape.

    Effectiveness: ⭐⭐⭐

    Ease of Use: ⭐⭐⭐⭐⭐

    9. Avoid Water Exposure

    Leather shoes should be kept away from water as much as possible. Water can cause the leather to stiffen and crease. If your shoes get wet, dry them carefully with a cloth and let them air dry naturally with shoe trees inserted.

    Effectiveness: ⭐⭐⭐

    Ease of Use: ⭐⭐

    10. Proper Walking Technique

    Believe it or not, how you walk affects shoe creasing. Try to walk evenly and avoid hyperextending your toes. This reduces unnecessary stress on specific areas of the shoe.

    Effectiveness: ⭐⭐

    Ease of Use: ⭐⭐

    Preventing shoe creases involves proper care, correct fitting, and mindful habits. Using shoe trees and ensuring a proper fit are highly effective steps you can take immediately. Regular conditioning, rotating your shoes, and proper storage also play critical roles in maintaining the integrity of your footwear. Implementing these tips will help keep your shoes looking as crisp as the day you bought them, putting your best foot forward every single day!

  • 5 Reasons One Shoe More Creased Than The Other

    5 Reasons One Shoe More Creased Than The Other

    Ever noticed that one of your shoes has more creases than the other? It’s a common curiosity that can leave you scratching your head. Let’s dive into some reasons why this uneven creasing happens and what you can do about it.

    Does anyone know why my left shoe creases a LOT more than the right one? Or a way to avoid that from happening.(This is my first time using them btw)
    by inSneakers

    1. Natural Body Asymmetry

    First and foremost, our bodies are not perfectly symmetrical. Subtle differences in leg length, foot shape, and walking gait can cause one shoe to bear more stress and flex differently than the other. Over time, this results in more pronounced creases on one side.

    2. Dominant Foot

    Similar to how you have a dominant hand, you also have a dominant foot. This foot often takes more weight and handles more activity, leading to increased wear. Consequently, the dominant shoe is more prone to creasing as it flexes more frequently.

    3. Walking Habits

    How you walk plays a massive role in how your shoes wear out. If you have a tendency to lead with one foot or favor one side while walking, that shoe will naturally receive more bending and pressure. This imbalance shows up as creases.

    4. Fit and Quality

    Proper fitting is essential for both shoes, not just one. If one shoe feels slightly tighter or looser than the other, it could cause uneven pressure distribution, leading to more creasing. Ensure both shoes fit snugly to minimize this effect.

    5. Different Activities

    If you find yourself frequently shifting your weight to one foot while standing or engaging in activities that stress one shoe more than the other, such as driving, it can lead to uneven creasing as well.

    What You Can Do

    • Equal Wear: Alternate the shoes you wear daily and try to balance your weight to distribute pressure evenly.
    • Proper Fit: Make sure both shoes fit perfectly. If needed, use insoles or visit a professional fitter.
    • Maintenance: Regularly clean and condition your shoes to keep the leather supple and less prone to creasing.
    • Use Shoe Trees: Insert shoe trees when not wearing your shoes to maintain their shape and minimize creasing.

    Conclusion

    Uneven creasing in shoes is a natural part of wearing them, influenced by body asymmetry, dominant feet, walking habits, fit, and specific activities. By being mindful of these factors and properly maintaining your footwear, you can keep those creases in check and your shoes looking their best for longer. So, step out in style—crease-free and confident!

  • What Causes Creases in Shoes?

    What Causes Creases in Shoes?

    Ah, the dreaded shoe crease—those unsightly lines that appear on your cherished footwear. Creases seem inevitable whether you’re sporting leather loafers, sneakers, or suede boots. But what exactly causes them? Let’s break it down.

    Shoe cause a blister at the crease what can I do to stop this from happening?
    byu/Drsabalaba inAskACobbler

    1. Natural Movement Every step you take involves bending your feet, particularly around the toes and ball area. This repetitive motion creates flex points where the material, especially leather, naturally folds, forming creases. It’s a sign that your shoes are actively supporting your every move.

    2. Quality of Material Not all shoe materials are created equal. High-quality materials like full-grain leather are more resilient to creasing. They’re supple and durable, maintaining their shape better over time. On the other hand, cheaper materials lack elasticity and are prone to deeper, more stubborn creases.

    3. Fit and Sizing Shoes that don’t fit properly are more likely to crease. If your shoes are too tight, the leather or fabric will overstretch. Excess movement inside the shoe will create more pronounced folds if they’re too loose. A perfect fit distributes pressure evenly, minimizing the risk of unsightly creases.

    4. Lack of Maintenance Out of sight, out of mind? Neglecting shoe care can lead to creasing. Leather, in particular, needs regular conditioning to stay soft and pliable. When it dries out, it becomes brittle, making it more susceptible to creasing.

    5. Poor Storage How you store your shoes can also impact creasing. Shoes left to deform in a heap at the bottom of your closet are much more likely to develop creases. Proper storage, such as shoe trees, helps maintain the shoe’s shape when not used.

    6. Activity Level The type of activity you engage in while wearing your shoes also matters. Extended periods of walking or high-impact activities will invariably cause more creasing due to increased flexing and movement.

    While creases in shoes are a natural part of wear and tear, understanding the causes can help mitigate their impact. Opt for higher-quality materials, ensure a proper fit, maintain your shoes regularly, and store them properly to keep them looking fresh for longer. Remember, a little care goes a long way in preserving your footwear’s pristine appearance.

  • 4 Reasons Why Leather Shoes Crease (How to Fix It)

    4 Reasons Why Leather Shoes Crease (How to Fix It)

    One little issue that can plague even the finest pair of leather shoes is those pesky creases. Understanding why creases form and how to remove them can help keep your shoes looking sharp. Here’s the lowdown on why leather shoes crease and what you can do about it.

    Leather shoe creases…I have 2 pairs of cap toe oxfords for work which are both starting to crease heavily where my foot bends. I use cedar shoe trees and take care of the leather but I have no idea how to minimize or reduce these unsightly creases. Any advice is welcome and appreciated!
    byu/ZookeepergameIll1600 inmenswear


    Why Leather Shoes Crease

    1. Natural Flex Points: Every time you take a step, your shoes bend at certain points—usually around the toes. This bending causes the leather to fold, which eventually leads to creases. It’s as inevitable as morning coffee.
    2. Leather Quality: Just like people, not all leather is created equal. Higher-quality leather tends to resist creasing better because it’s more supple and durable. Cheaper leather, on the other hand, can crease more easily and can look worn down faster.
    3. Improper Fit: If your shoes don’t fit quite right—whether they’re too tight or too loose—the leather won’t conform properly to your foot. This leads to uneven pressure and more pronounced creases.
    4. Neglect: Leather needs love! If you skip out on regular cleaning and conditioning, the leather can dry out, making it more susceptible to creasing.

    How to Prevent Leather Shoe Creasing

    • Proper Fit: Ensure that your shoes fit like a glove. A good fit means even pressure distribution and fewer creases.
    • Invest in Quality: It might cost you a bit more upfront, but high-quality leather shoes not only look better, they also age better and tend to crease less.
    • Use Shoe Trees: These are little wooden life-savers. When you’re not wearing your shoes, pop them into the tree. They help maintain the shape and keep the leather stretched out.
    • Regular Maintenance: Clean and condition your shoes regularly. Conditioner keeps the leather supple, which significantly reduces the chances of creasing.
    • Rotate Your Shoes: Don’t wear the same pair every day. Giving your shoes a rest allows them to return to their original shape, which helps prevent creases.

    How to Fix Leather Shoe Creases

    • Condition and Polish: First, clean your shoes with a damp cloth and mild soap if needed. After they’ve dried, apply a high-quality conditioner to keep the leather soft and supple. Finish up with a matching polish to restore shine.
    • Hairdryer Trick: Lightly heat the creased area with a hairdryer set on low. While doing this, stretch the leather gently with your hands. This helps relax the leather fibers and can make creases less noticeable. Be careful not to overdo it, as too much heat can damage the leather.
    • Iron Method: Lay a damp cloth over the creased area and gently iron it on low heat. The combination of heat and moisture can help reshape the leather. Keep the iron moving to avoid burns.
    • Use Shoe Trees and Stretchers: Insert shoe trees or stretchers overnight after treating your shoes. This step helps maintain the new, crease-free shape.
    • Professional Help: If all else fails, don’t hesitate to take your shoes to a professional cobbler. They have the tools and expertise to tackle those stubborn creases and make your shoes look new again.

    Conclusion

    Leather shoe creasing is part and parcel of wearing and loving leather shoes. But understanding why it happens and knowing how to prevent or fix it can keep your footwear looking pristine. You can keep those creases at bay by investing in quality leather, ensuring a proper fit, using shoe trees, and maintaining your shoes regularly. And when in doubt, DIY fixes or professional help can always save the day. Keep striding in style with your leather shoes looking their best!

  • Betterguards Launches BetterGuard 2.0

    Betterguards Launches BetterGuard 2.0

    Betterguards, a next-generation sports technology innovator, announces the launch of its latest ankle brace technology product. The BetterGuard 2.0., is the newest design pushing the boundaries of ankle support, offering the perfect blend of performance and protection from common ankle injuries, such as sudden twisting or rolling, without sacrificing freedom of movement.

    Utilizing the patented, adaptive technology, The BetterGuard 2.0 demonstrates a leap forward in injury prevention and performance innovation. Supercharged by the BG ULTRA, it uses micro-hydraulic technology to enable game-ready mobility with adaptive ankle support. In the event of sudden ankle turning or twisting, the BG ULTRA reacts 4x faster than the human body to instantly stabilize the joint before injuries can occur.

    “Since 2010, ankle injuries have led to more missed time than any other injury in the NBA alone,” said Tony Verutti, CEO, Betterguards. “We are excited to bring the latest alternative to traditional braces and taping to the market, allowing professional and amateur athletes to focus on their game without facing a potentially career-ending injury.”

    Since launching its first product, The BetterGuard 1.0, in 2023, Betterguards has seen widespread adoption by athletes playing in the NBA, NFL, MLS, MLB, and NCAA.

    Betterguards products are engineered for high-velocity sports and backed by extensive research and testing. Ultra-lightweight, breathable, and slim in nature, The BetterGuard 2.0 is designed for optimal comfort and performance. In addition to the original black and gray colorways, The BetterGuard 2.0 will be available in an all-new ICE colorway.

    For more information and to purchase The BetterGuard 2.0, visit www.betterguards.com.

  • American Exchange Group Acquires Island Surf Company

    American Exchange Group Acquires Island Surf Company

    American Exchange Group (AEG) has strategically acquired the Island Surf Company, a brand known for its nautical-themed footwear. This acquisition, announced on July 11, 2024, will further American Exchange Group‘s footprint in the footwear industry by integrating Island Surf Company into White Mountain Footwear, another brand in AEG’s portfolio since January 2023.

    “We see tremendous potential with the acquisition of Island Surf Company,” said Alen Mamrout, CEO of American Exchange Group. “The synergy between White Mountain and Island Surf Company will allow us to broaden the brand’s reach and transform it into a complete lifestyle brand. There are extensive opportunities to expand Island Surf Company into various categories through strategic licensing, utilizing our shared resources and expertise to maximize its market impact and appeal.”

    Island Surf Company, established as a niche brand specializing in coastal-inspired footwear, will now benefit from White Mountain Footwear’s established infrastructure and extensive market reach. This infrastructure includes advanced sourcing capabilities, retail solid partnerships, and industry expertise built over decades. The brand’s product lineup, which highlights items like the men’s Cod II FOM Boat Shoe, will now reach an even broader audience.

    Joe O’Brien, the current President and CEO of Island Surf Company, will continue to lead the brand under the new ownership. “We are excited to join forces with American Exchange Group. This acquisition marks a new chapter for Island Surf Company, allowing us to expand our footprint and bring our coastal-inspired footwear to a broader audience. We look forward to leveraging our shared strengths to enhance our product offerings and deliver exceptional value to our customers” said O’Brien.

    “We see tremendous potential with the acquisition of Island Surf Company,” said Alen Mamrout, CEO of American Exchange Group. “The synergy between White Mountain and Island Surf Company will allow us to broaden the brand’s reach and transform it into a complete lifestyle brand. Extensive opportunities exist to expand Island Surf Company into various categories through strategic licensing, utilizing our shared resources and expertise to maximize its market impact and appeal.”

    American Exchange Group, a privately held conglomerate, is known for its diverse portfolio, including brands like Aerosoles, Adrienne Vittadini, Danecroft, Southpole, and Mudd. The company designs, manufactures, licenses, and wholesaling accessories and footwear. Recent acquisitions, such as the clean beauty brand Indie Lee and the beauty and personal care brand Hatch Collective, underscore AEG’s aggressive expansion strategy across varied market segments.

    The synergies anticipated from integrating Island Surf Company into White Mountain Footwear will catalyze growth through strategic licensing opportunities and shared expertise. This move highlights AEG’s sustained commitment to delivering innovative products that meet evolving consumer needs.

  • Miu Miu vs. Prada: What is the Difference?

    Miu Miu vs. Prada: What is the Difference?

    When it comes to high-end fashion, Miu Miu and Prada are like two siblings with their unique personalities. Both are part of the Prada Group but cater to different crowds and tastes.

    Origins and Target Audience

    Prada has been around since 1913, thanks to Mario Prada, and it’s been a big name in luxury fashion ever since. It speaks to a wide range of people, including both the young and the older generations who enjoy a blend of classic and modern.

    On the other hand, Miu Miu was launched by Miuccia Prada in 1992. It was meant to be Prada’s rebellious little sister. The name “Miu Miu” comes from Miuccia’s nickname. Miu Miu targets folks in their 20s and 30s who are into adventurous and unique fashion statements.

    Design and Aesthetic

    Prada’s style can best be described as clean and functional. It’s all about sleek lines and fuss-free elegance, blending the old with the new in a smooth way.

    Miu Miu takes a totally different route. It’s a brand that loves to mix things up. Think bold colors, quirky patterns, and styles that don’t always follow the rules. It’s for those who love to stand out and aren’t afraid to experiment.

    Pricing and Market Positioning

    When it comes to price tags, Prada is on the pricier end of the spectrum. Miu Miu is a bit easier on the wallet, relative to Prada. It’s still a luxury brand but more accessible to younger fashion-forward shoppers who crave unique pieces.

    Brand Personas – The Prada Woman vs. The Miu Miu Girl

    The Prada customer appreciates a polished and refined look. They love well-made clothes that effortlessly combine traditional and contemporary styles.

    Miu Miu’s followers are the rule-breakers and the trendsetters. They’re the kind of people who love bold choices and constantly seek fresh, offbeat styles.

    Conclusion

    To sum it up, Prada and Miu Miu might share the same family tree but offer different vibes. Prada is about streamlined, high-quality fashion that appeals to a broad age range. Miu Miu is much more playful and is perfect for those in their 20s and 30s who love to push fashion boundaries. Both have their own special charm, so whether you lean towards Prada’s sleek style or Miu Miu’s unique flair, you can’t go wrong.

    Chart Comparison: Miu Miu vs. Prada

    Aspect Prada Miu Miu
    Founded 1913 1992
    Target Audience Broad, including all ages Young, 20s and 30s
    Aesthetic Minimalist, functional elegance Eclectic, bold, avant-garde
    Design Process Sophisticated and considered Immediate, intuitive, spontaneous
    Pricing Higher price points Slightly more affordable
    Brand Image Timeless sophistication Youthful playfulness

    For further reading to delve deeper into Miu Miu and Prada, check out some of our other resources.