Lacoste Reimagines René Lacoste’s Blazer for Novak Djokovic

Lacoste is using Novak Djokovic to introduce a sharp, one-off expression of its tennis heritage: a contemporary jacket that reworks René Lacoste’s iconic blazer for today’s game.

Designed as a single piece for Djokovic, it reinforces the brand’s strategy of treating elite athletes as living extensions of its archive rather than just kit wearers.

Design and color/details

The jacket, created by Creative Director Pelagia Kolotouros, starts from René Lacoste’s original blazer silhouette and refines it for modern sport and broadcast.

Lines are clean and tailored, with enough structure to read as formal and enough ease to move on court. The overall look balances classic court-club elegance with a present-day, minimal edge.

Key details carry most of the storytelling. Bonded seams replace heavy stitching for a smoother, more technical finish. Laser-cut edges keep profiles sharp and reduce bulk.

A hand-embroidered crest, inspired by the texture of grass, anchors the piece in the visual language of tennis surfaces while adding a tactile, couture-level touch. Every element is placed to read clearly on camera and from the stands.

Heritage, innovation and on-court relevance

By framing the jacket as a tribute to René Lacoste’s blazer “reimagined for a new René,” Lacoste draws a direct line between founder and player. Djokovic stands in as the contemporary figurehead: a multiple major champion whose on-court discipline supports a more elevated, heritage-driven wardrobe.

The piece signals continuity in values precision, composure, control updated through current design and fabrication.

Technical innovation sits quietly beneath the heritage surface. Bonded construction and laser cutting speak the same language as modern performance apparel, even though the garment presents as tailored.

That mix matters for top-level tennis, where players move between tunnel, presentation, warm-up and play with cameras tracking every step. The jacket looks ceremonial but is built with enough technical intelligence to work in that environment.

Exclusivity and brand positioning

Lacoste has made the jacket exclusively for Djokovic, which positions it closer to an haute-couture piece than a commercial product. This is not a pre-drop teaser; it is a statement object designed to live on one athlete, at key moments, as a visual shorthand for the brand’s point of view.

That exclusivity also reinforces Lacoste’s standing within the tennis and luxury-adjacent sportswear space. While other brands chase volume-led performance kits, Lacoste can point to bespoke, archive-informed creations that exist only at the top of the pyramid.

Djokovic becomes the primary canvas for those ideas, strengthening his role as both competitor and style ambassador.

Why this matters in tennis and sportswear

The contemporary heritage jacket underlines a wider shift in tennis apparel. Top players now carry full image ecosystems tunnel fits, on-court kits, trophy ceremony looks and brands use each layer to tell slightly different stories.

Here, Lacoste leans on history and craft to differentiate itself from more overtly performance-first rivals.

For players, fans and collectors, Djokovic’s new jacket offers a clear signal: Lacoste intends to treat tennis not just as a performance category, but as a stage for design-led, archive-aware pieces.

The blend of René Lacoste’s blazer, modern technical finishes and a grass-textured crest shows how a single garment can connect past and present while still fitting naturally into today’s tennis calendar.