Lacoste is doubling down on its partnership with Novak Djokovic, unveiling an exclusive jacket for Roland Garros 2026 that pushes their athlete–designer relationship into true couture territory.
Framed as a one-off creation rather than a standard on-court piece, it underlines how central Djokovic remains to Lacoste’s tennis narrative and long-term brand image.
Design and color details
Creative Director Pelagia Kolotouros builds the jacket directly from the language of clay season. Rich rust, terracotta and earthy tones echo the courts of Paris, while textured surfaces mimic the way clay breaks, smears and settles across a match.
The silhouette starts from a runway concept and then gets reworked for an athlete in motion, so it keeps structure through the shoulders and torso but still allows flow when Djokovic moves.
Sculptural 3D elements sit across the body, creating raised forms that catch light and shadow like clay ridges under the sun.
Handcrafted finishes, developed with Les Teintures de France, bring authentic clay work into the garment itself, giving it a tactile, almost weathered depth that you rarely see in performance-adjacent tennis apparel. Every detail ties back to the surface he is playing on and the stage he is playing it on.
Performance, craft and on-court identity
Even with all the artistry, the jacket still respects Djokovic’s need to move freely. Panels follow the lines of the body, and the construction reads lightweight and considered, more like a modern warm-up layer than a heavy fashion piece.
Venting and cut lines appear placed to support rotation and reach, matching the demands of his elastic movement and baseline coverage.
What really stands out is how the jacket works as a visual extension of his on-court persona. Djokovic has built his legacy on control, resilience and precision under pressure, and this design translates that into form: structured but flexible, expressive but not chaotic.
It communicates presence before he hits a single ball, which is exactly what a statement piece at a Grand Slam should do.
Why it matters for Lacoste
This creation signals how serious Lacoste is about treating Djokovic as more than a contract athlete. Rather than giving him a simple seasonal kit, the brand is investing in bespoke storytelling around his biggest stages.
The jacket becomes part of the Roland Garros storyline, a visual marker of his continued relevance and of Lacoste’s ambition in the performance-fashion space.
By blending innovation, artisanal craft and performance design in a single piece, Lacoste shows where its tennis strategy is heading: deeper alignment with its lead athlete, richer connections to the tournaments that define him and product that blurs the line between sportswear and runway.
For fans, it is another reminder that Novak Djokovic is not just playing in Lacoste he is actively shaping what Lacoste looks like at the very top of the game.
Author Profile
- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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