Canadian outerwear label Mackage is stepping directly into elite football, joining the Croatian national team as its official off-field outfitter ahead of the World Cup. The Mackage Croatia national team World Cup outfitting partnership marks a significant step for both the brand and the team.
The move puts Mackage in the middle of the luxury-meets-sport conversation and turns every team arrival into a statement about craft, identity and ambition.
Luxury design meets national team status
This is more than a logo deal. Mackage has built a full capsule for Croatia’s squad, fronted by stars including Luka Modrić, Ivan Perišić, Andrej Kramarić, Joško Gvardiol, Josip Stanišić, Mario Pašalić and Dominik Livaković.
The brand highlights the same qualities that define these players on the pitch: discipline, rigor and an unwavering pursuit of excellence.
Mackage applies those values to cut, materials and construction. The partnership aligns a team known for overperforming on the world stage with a label that prides itself on precision in design.
Each appearance from tunnel walks to press duties becomes a live showcase of that shared mindset.
A capsule rooted in Croatian heritage
The collection pulls directly from Croatian heritage. A refined palette of red, white and navy nods to the national flag but avoids costume territory. Instead of oversized graphics, Mackage relies on clean lines and subtle detailing so the colors tell the story.
The capsule spans technical outerwear, knitwear, polo shirts and tailored essentials. Every piece is built for versatility, moving from airports to official events and team dinners without feeling out of place.
Modular elements, such as removable bibs and hoods, let players adapt to changing weather and dress codes, keeping function and polish in balance.
Off-field style as a strategic asset
In modern football, off-field style matters. Photos of teams stepping off buses or walking stadium corridors travel worldwide within minutes. With this partnership, Mackage effectively authors those visuals for Croatia. The squad appears unified and elevated before a ball is kicked.
For the federation, this strengthens the team’s image as a composed, world-class group. For Mackage, the World Cup becomes a global runway. The brand’s outerwear and tailoring gain exposure across broadcasts, social feeds and editorial coverage tied to some of the sport’s biggest names.
Craft, performance and national pride
At its core, the collaboration is about three pillars: craft, performance and national pride. Mackage brings technical outerwear expertise and a luxury lens.
The Croatian team brings a football culture defined by hard work, intelligence and resilience. Together, they build a wardrobe that feels worthy of the World Cup stage and still wearable in everyday life.
The partnership also reflects a bigger shift. Luxury brands increasingly see national teams as long-term brand assets, not just sponsorship backdrops.
By outfitting Croatia off the field, Mackage positions itself as part of the country’s football story and secures a place in the growing space where luxury fashion and global sport meet.
Author Profile
- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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