2026 Specifications

Social Media Ad Specs

Current delivery requirements for sponsored and dark social posts across our core platforms.

All sponsored social materials are subject to editorial approval.

01

Instagram

Image specs

JPG or PNG
1080×1080 square · 1080×1350 portrait · 1080×608 landscape
1:1, 4:5 or 1.91:1
Maximum 8 MB
Up to 10 carousel images

Video / Reels

MP4 or MOV · H.264
1080×1920 recommended
3–60 seconds feed · 3–90 seconds Reels
Maximum 4 GB · 60fps

Copy & legal

2,200-character caption limit
3–5 hashtags recommended
Use branded-content tools and #ad per FTC guidance
Seven-business-day lead time

02

Facebook

Image specs

JPG or PNG
1200×630 recommended
Maximum 8 MB
1080×1080 per carousel card

Video specs

MP4 or MOV · H.264
1080p preferred
16:9, 1:1, 4:5 or 9:16
Maximum 4 GB · 60fps

Copy & legal

125 characters or less recommended
One or two hashtags
Clear call to action
Seven-business-day lead time

03

LinkedIn

Image specs

JPG or PNG
1200×627 minimum
Maximum 5 MB
Up to nine images

Video specs

MP4
3 seconds to 30 minutes
Maximum 1920×1080 or 1080×1920
75 KB minimum · 200 MB maximum

Copy & CTA

3,000-character post limit
Three to five hashtags
Tag companies and people for amplification
Seven-business-day lead time

04

TikTok

Video specs

MP4 or MOV · H.264/H.265
1080×1920 · 9:16 required
15 seconds to 10 minutes
Maximum 500 MB · 60fps

Creative guidance

Hook viewers within three seconds
Keep content clear of interface safe zones
Native-style content outperforms polished ads
Trending audio encouraged

Copy & legal

2,200-character caption limit
Three to five relevant hashtags
Use #ad or #sponsored
Seven-business-day lead time

05

X (Twitter)

Image specs

JPG, PNG or GIF
1600×900 recommended
Up to four images
Maximum 5 MB static · 15 MB GIF

Video specs

MP4 · H.264/AAC
Up to 1920×1200
0.5–140 seconds
Maximum 512 MB

Copy & legal

280-character standard limit
One or two hashtags
Use #ad at the beginning
Seven-business-day lead time

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