Neiman Marcus, the Dallas-based luxury retailer, has unveiled an exclusive collection named ‘Midnight in Paris’, designed by Amina Muaddi. The collection, which features 13 styles across ladies’ shoes and handbags, is the first exclusive collection the accessories designer created for a retail partner. This launch is in celebration of the Neiman Marcus Award for Innovation in the Field of Fashion that Muaddi received earlier this year.
The ‘Midnight in Paris’ collection showcases Muaddi’s innovative exuberance through impeccable creations that give luxury customers an unparalleled sense of self and confidence. The assortment includes classic silhouettes such as the Rosie and Camelia and new styles in crystal embellishments, ranging from rich shades of blue to striking metallics. Muaddi’s traditional design codes, including the signature CL heel, are prominent throughout. Her bold colours in handbags are both fashion-forward and show-stopping.
To celebrate the launch, Muaddi made her first U.S. in-store appearance at Neiman Marcus Beverly Hills, where she presented the collection and spoke about the inspiration behind her eponymous designs. The night continued with an intimate celebration dinner at Chateau Marmont, attended by notable personalities, including Ryan Destiny, Tina Chen Craig, Elsa Majimbo, and Nausheen Shah.
“As the inaugural recipient of the Innovation Award, Amina exemplifies the strength of ingenuity through her innovative footwear and accessories designs,” says Lana Todorovich, Chief Merchandising Officer at Neiman Marcus. “Leaning into our history as brand builders, we identified her talent early in her career. Naming her a Neiman Marcus Award recipient was a nod to Stanley Marcus, who believed in celebrating tastemakers at the forefront of their careers.”
Neiman Marcus has a robust history of cultivating relationships with designers and helping to develop brands into successful global businesses. Celebrating their 5th anniversary this year, the Amina Muaddi brand initially launched in 2018. Neiman Marcus quickly identified her talent and launched her line in Fall 2019 to great acclaim. Since Muaddi’s debut with Neiman Marcus, the depth of investment has expanded from four to 17 doors, including online. In addition to her iconic pumps, the assortment seasonally includes ballerinas, mid-heels, a broader range of boots and booties, and her recently launched handbag collection. Since her receipt of the Neiman Marcus Award in March 2023, the brand has seen significantly increased customer interest.
“I was thrilled to create this capsule for Neiman Marcus following up the humbling recognition as their first recipient of the Neiman Marcus Award for Innovation in the Field of Fashion,” said Amina Muaddi, Founder and Creative Director. “I wanted to design a glamorous collection that would reflect this special moment in my career but would relate to every woman with an occasion to celebrate. Experiencing the joy of treating ourselves to a dazzling pair of shoes or a beautiful purse is simply a reminder to celebrate ourselves at any given moment. This collection is like a beautiful, moody, bright night, and I hope our customers at Neiman Marcus will feel radiant while wearing it.”
Neiman Marcus can strengthen ongoing relationships with brand partners through the reimagined awards platform through unique activations and immersive experiences, further engaging the American luxury customer. As additional recipients of this year’s awards, Brunello Cucinelli will unveil a second exclusive collection in Fall 2023 inspired by Hollywood Glamour, followed by Jonathan Anderson for LOEWE, who will develop an exclusive activation in 2024. The luxury retailer is already ideating around year two of the reimagined awards platform.
Neiman Marcus invites customers to shop the collection across all three facets of its integrated retail model. The collection is available in select stores, including Dallas NorthPark, Houston, Bal Harbour, Atlanta, Beverly Hills, Fashion Island, San Francisco, Las Vegas, Chicago Michigan Avenue, Boston, Tysons, Short Hills, King of Prussia, Troy, and Miami Coral Gables.