Nike and makeup artist Isamaya Ffrench reunite for “Run Forever”, a limited edition running capsule inspired by London and the city’s athletes, launching globally on April 25, 2026. It is the pair’s second collaboration, following the Air Max DN released in December 2024.
The Collection
“Run Forever” centers on the Nike Vomero Premium in a Smoke Grey/Light Smoke Grey/Chrome colorway, a notable tonal shift from the lipstick red Air Max DN of the previous collab. The capsule also includes women’s running shorts, a top, a singlet, a running belt, socks, and arm warmers.
Campaign And Creative Direction
Nike athlete and British sprinter Dina Asher Smith stars in the campaign alongside Ffrench, framing the collection around the tension between female sport and beauty. The London cityscape anchors the visual identity, timed to the city’s spring running season.
Where And How To Buy
The Collection drops on April 25 via Nike SNKRS, Nike.com, and selected retailers, with a bespoke in store experience at Selfridges and Nike Women Kings Road in London. Retail price is $230.
Beauty To Sport Positioning
The collab sits within a broader Nike push to bridge performance running and culture led storytelling, particularly aimed at women. Ffrench, whose work spans editorial, film, and luxury beauty, gives the Vomero Premium a creative context well outside traditional running marketing.
Author Profile
- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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