On and Zendaya unveiled their first co created collection of footwear and apparel on April 9, built in close collaboration with longtime stylist and creative partner Law Roach, and set to drop globally on April 16 at on.com, in On stores, and at select retailers worldwide. The campaign, titled Shape of Dreams, was directed by Academy Award winning filmmaker Spike Jonze and set inside a fictional creative world called “The Dream Lab.”
A New Chapter in the Partnership
On and Zendaya announced their multi year partnership in June 2024, with Zendaya appearing in global campaigns and contributing to prior shoe designs including the Cloudzone Moon and the Cloudzone Tilt. The April 16 drop marks the first time Zendaya and Roach have shaped an entire collection, footwear, and apparel together, rather than a single silhouette.
The Cloudnova Moon
At the center of the footwear offering is the Cloudnova Moon, a low profile silhouette that draws from the ballet sneaker trend while recontextualizing On’s existing Cloudnova architecture. It arrives in four colorways and represents the third shoe Zendaya and Roach have worked on with On.
Zendaya, Actress and On Brand Partner, said, “We started with the idea of making people feel confident and effortless, and we built everything out from there.”
The Apparel Range
The seven piece apparel line includes Ribbed Tank Tops, Ribbed T Shirts, Half Zip Anoraks, Coach Jackets, Drawstring Midi Skirts, Parachute Pants, and Bermuda Shorts, all built around timeless sport silhouettes with versatile constructions. The range reflects Roach’s fashion instincts layered over On’s Swiss performance engineering, targeting a consumer who wears sport influenced clothing well beyond training contexts.
The Spike Jonze Campaign
Shape of Dreams is a surreal short film set inside Zendaya’s imagined design world, showing garments stretching and transforming until they reach their final form. Still life photography by Sean Thomas runs alongside the film. The campaign positions the collection as a creative project rather than a standard commercial drop, a framing consistent with how On has built its broader cultural strategy around Zendaya since 2024.
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