PUMA will release its five-model Ekiden Pack in Japan on November 15, 2026, at 10 a.m. local time. The lineup brings a coordinated white-and-lime treatment to racing and training shoes, according to PUMA Japan’s November 9 announcement.
The collection includes FAST-R NITRO Elite 3, Deviate NITRO Elite 4, Fast-FWD NITRO Elite 2, Deviate Pure NITRO and Velocity NITRO 5. Graphics reference zuiun, auspicious clouds associated with good fortune in Japanese tradition.
Japanese prices, including tax, are ¥39,600 for FAST-R, ¥30,800 each for Deviate Elite and Fast-FWD, ¥20,900 for Deviate Pure, and ¥17,600 for Velocity. PUMA lists its Harajuku Cat Street and Osaka stores, Japanese online store, app and selected retailers as launch channels. The Japanese launch calendar marks FAST-R as app-only.
Campaign imagery features athletes from Josai University and Tokyo University of Agriculture.
Separately, PUMA’s US calendar lists FAST-R NITRO Elite 3, Fast-FWD NITRO Elite 2 and Deviate NITRO Elite 4 Ekiden for November 15, 2026. That listing does not establish US dates for the other two models.
