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Latest Puma coverage
Jil Sander x PUMA King Avanti: The Collaboration’s October 2025 Return
The navy leather King Avanti marked the partnership’s return under Simone Bellotti, with a first release on October 14, 2025.
PUMA Pushes Beyond Race Rules With the FAST-RB NITRO Elite 2
The €350 running shoe launches October 28 with two fused carbon-fiber plates, but PUMA says it is not race legal.
PUMA and Jil Sander Add First Apparel Capsule to AW26 Collaboration
The October 23 release pairs a wool T7 tracksuit with leather Speedcat and Suede styles under Simone Bellotti.
PUMA Names Arne Arens Chief Commercial Officer
The former Unspun CEO will join PUMA’s Management Board and oversee sales across its global channels and markets.
PUMA Names ANTA Executive Dennis Tao Chair of Its Supervisory Board
PUMA has elected ANTA executive Dennis Tao as supervisory board chair and appointed Jeanne Huang as a board member, with both terms running through the company’s May 2027 AGM.
PUMA and McLaren Rework James Hunt’s Racing Boots in a Speedcat Mid
The ML Speedcat Mid JH brings James Hunt’s 1970s racing-boot story into PUMA and McLaren’s wider collection of apparel and accessories.
ANTA Sports Becomes PUMA’s Largest Shareholder After 29.06% Stake Deal Closes
ANTA Sports completed its purchase of a 29.06% PUMA stake, becoming the German sportswear company’s largest shareholder while PUMA retains independent management.
PUMA Sports Marketing Enters New Phase as Johan Adamsson Departs
PUMA is beginning a leadership transition in one of its most important global divisions. This latest change highlights…
PUMA Appoints Dusan Hamlin to Lead Its Global E-Commerce Growth Strategy
PUMA is making a clear bet on digital growth. The hiring of Dusan Hamlin puts a proven e-commerce…
PUMA Appoints Dusan Hamlin as Vice President of E-Commerce
PUMA is restructuring how it sells and speaks to consumers online, and it is putting a specialist in…
PUMA Reinforces Handball Ambitions With Mathias Gidsel Renewal
PUMA is treating handball as a strategic performance category, not a niche. By renewing its long-standing partnership with…
PUMA Appoints Marcia Dos Santos as Vice President BU Core
PUMA is not simply adding a new executive; it is reinforcing the structure behind its commercial engine. The…
PUMA Turns Soho Into an Aston Martin F1 Destination
PUMA is using London’s Soho to do more than host a party; it is turning the neighborhood into…
PUMA Brings Portugal Football Culture to the Streets With New Collection
PUMA is taking Portuguese football beyond the stadium. With its latest campaign alongside the Portugal national team, the…
Abercrombie Expands Lifestyle Reach With Third-Party Footwear Brands
Abercrombie & Fitch leans on third‑party footwear to grow its lifestyle reach. The Abercrombie third-party footwear strategy is…
PUMA Turns Football’s Biggest Stage Into an Innovation Showcase
PUMA is using this summer’s biggest tournament as a live demo for its most important technology. With the…
PUMA Renews Partnership With Mathias Gidsel to Lead Handball Future
PUMA is making its intentions in handball very clear. By extending its partnership with Mathias Gidsel, the German…
PUMA Expands Football’s Cultural Influence With Salehe Bembury
PUMA’s collaboration with Salehe Bembury shows how the brand now treats football as culture, not just competition. The…
Rihanna’s Second Puma Chapter Ends Amid Changing Sneaker Trends
Rihanna’s revived partnership with Puma through Fenty x Puma has quietly come to an end, closing a three‑year…
PUMA Sportstyle Expands With Salehe Bembury Velum 1 Akita Collaboration
PUMA continues its collaboration with Salehe Bembury through the release of the Velum 1 “Akita,” a sneaker that…
PUMA Thailand Launches 2026 Scuderia Ferrari HP Replica Collection
PUMA Thailand brings Formula 1 style into daily life with the 2026 PUMA for Scuderia Ferrari HP Replica…
The New Porsche x PUMA Speed Cat Translates Track Precision into Daily Style
Porsche Japan showcased its ongoing collaboration with PUMA, bringing motorsport heritage into everyday footwear through lifestyle designs built…
James Carnes Joins PUMA From Adidas to Lead a Newly Created SVP Creative Direction Role
PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…