PUMA has released a video conversation between pole vaulter Mondo Duplantis and CEO Arthur Hoeld, recorded with company employees. The brand introduces Duplantis as coming off another record-breaking season and uses the discussion to look beyond his performances on the runway in its video post.
Duplantis talks about the appeal of competition, the challenge of continuing to push his limits and the role music has played in his life. He describes pole vaulting as an art form and the studio as a separate space for creative expression, adding another dimension to an athlete most often seen through his records and results.
The conversation extends PUMA’s athlete storytelling beyond competition footage and product features. By putting Duplantis’s creative interests alongside his sporting identity, the video connects performance with the wider culture and personal expression surrounding an active life.
