Global sports company PUMA marked the 55th anniversary of a momentous sports and civil rights event. The occasion was the iconic Silent Gesture made by American sprinter Tommie Smith at the 1968 Olympics in Mexico City. PUMA launched the ‘Icons of Unity’ collection to commemorate this significant date and conducted an exclusive interview with its brand ambassadors.
Tommie Smith, a former track and field athlete and Olympic gold medalist, etched his name in history books during the 1968 Olympics. After receiving his gold medal for the 200-meter race, Smith raised a gloved fist, a powerful symbol against racial injustice and discrimination in the United States. This Silent Gesture has since become a symbol of athlete activism and a timeless statement against social inequality.
PUMA, committed to breaking down barriers in sports, has honored Smith’s legacy through the ‘Icons of Unity’ collection. This unique collection incorporates diverse graphic designs into classic styles, embodying Smith’s four fundamental messages: Justice, Dignity, Equality, and Peace.
The brand also released a video interview featuring Colin Jackson, Felix Streng, and Tommie Smith himself. The conversation delves into the enduring importance of justice, equality, dignity, and peace within sports. It also explores Smith’s history with PUMA, his role as an icon and inspiration for others, and their future aspirations.
During the interview, Smith shared his insights: “If a person is on the right track, the track in front is already laid because all they have to do is follow what they already have in their mind to do. And that peace, justice, equality, and dignity certainly drives a person forward, especially our younger generation.” He encouraged the younger generation to stay on their path and maintain a positive attitude.
The full interview is available on PUMA’s YouTube channel, providing an in-depth look into the minds of these influential figures.
The ‘Icons of Unity’ collection, a tribute to Smith’s enduring legacy, is now available at puma.com, selected PUMA stores, and participating retailers from October 16th, 2023. This collection serves as a reminder of the power of sports to drive social change and the role athletes can play in advocating for equality and justice.