Real Madrid, adidas and FARM Rio have introduced a collection of apparel and accessories that brings the Brazilian label’s floral and botanical prints into the football club’s visual identity. Announced October 14, the project draws on the connection between the club and Brazil, with FARM Rio’s signature patterns set against Real Madrid colors. Real Madrid says the collection is available through select adidas stores, adidas.com/football and official club stores.
The collaboration takes its cultural cue from altinha, a Brazilian beach game in which players form a circle and keep the ball aloft together. FARM Rio’s campaign frames the collection around that shared, informal style of play, extending football’s visual language beyond matchday apparel and into the way fans and communities wear the sport. The brand’s campaign page describes altinha’s roots in Rio and its emphasis on creativity and collaboration.
FARM Rio says the collection builds on its decade-long partnership with adidas. The new collaboration adds Real Madrid’s club identity to that relationship, joining sport, fashion and Brazilian cultural references in a range designed for supporters as well as players’ wider football community.
