Safilo agrees to acquire SPY+ and Serengeti from Bollé in a $39 million revenue deal

Safilo Group signed an exclusivity agreement with Bollé Brands on April 21, 2026, to acquire SPY+ and Serengeti, two U.S. eyewear brands generating a combined $39 million in sales in 2025. The deal is subject to regulatory consultation and customary closing conditions before it is finalized.

Two distinct brand roles

SPY+ is an established name in sports and sunglasses distribution, with a direct to consumer business and strong credibility in the action sports segment. Safilo specifically points to its complementarity with Smith, its existing performance eyewear brand. Serengeti brings a premium positioning built around mineral lens technology and American heritage, targeting the high end segment where Safilo has had a lighter footprint.

Where Safilo stands now

The Padua based group closed 2025 with net sales of 983.4 million euros, up 1.8% at constant exchange rates. Its current home brand portfolio includes Smith, Carrera, Polaroid, Blenders, and Privé Revaux, alongside licensed brands such as Boss, Tommy Hilfiger, Marc Jacobs, and Kate Spade New York. The acquisition adds owned brand revenue in two categories, sports performance and premium heritage, where licensed revenue is structurally more vulnerable.

The strategic logic

Safilo has flagged selective acquisitions as a core growth lever as its overall revenue approaches the 1 billion euro threshold. Adding two US brands with established distribution reinforces that playbook, particularly as the broader eyewear market continues to bifurcate between fast fashion price points and performance led premium product. The transaction adds $39 million in combined top line revenue if it closes as expected.