Santoni is bringing its One Forever shoeshine service to The Carlton during Milan Fashion Week, offering guests a closer look at the craftsmanship that goes into maintaining its footwear.
Running from September 22 to 28, the service allows guests to bring shoes into the hotel for professional care. Santoni has created a dedicated station equipped with brushes, creams and polishing cloths, with the service extending across both men’s and women’s footwear.
The installation brings One Forever, Santoni’s broader care and repair program, into the Fashion Week environment. The program includes services ranging from cleaning and refinishing to more extensive repairs and sole rebuilding, designed to extend the life of the brand’s footwear.
At The Carlton, Santoni is focusing on one of the program’s most immediate services: the traditional shoeshine. Guests can have shoes already in rotation refreshed while seeing the care process firsthand, turning what is typically an after-purchase service into part of the Fashion Week experience.
The setting also gives Santoni a presence in Milan outside of the traditional runway or presentation format. With buyers, editors and industry guests moving through the city throughout the week, the hotel activation places the brand’s leather craftsmanship within the rhythm of Fashion Week itself.
The installation keeps the focus on the footwear, using a practical service to highlight the craftsmanship and longevity behind Santoni shoes.
