Adidas Launches Record Breaking Adizero Adios Pro Evo 3 Globally Following London Wins
Sabastian Sawe became the first person to officially run a marathon under two hours, clocking at the London Marathon…
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Adidas Breaks the 100 Gram Barrier with the Adizero Adios Pro Evo 3
Adidas unveiled the Adizero Adios Pro Evo 3 on April 22, 2026, the brand’s first sub 100 gram…
James Carnes Joins PUMA From Adidas to Lead a Newly Created SVP Creative Direction Role
PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…
Adidas Unveils a 3D Printed Football Boot Built Under Project R.A.P.
Adidas unveiled its second Project R.A.P. (Radical Athlete Perception) application in April 2026, a 3D printed football boot…
ASOS Collection 03 with Adidas Originals Arrives Alongside Exclusive Bronze Snake UK Deal
ASOS and Adidas Originals to launch Collection 03 on April 16, the third and largest chapter in an…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
The Salomon Speed Lab Collection Goes Global on April 14 After a Paris Exclusive
Salomon has launched a new performance running collection built around a single objective: creating the fastest shoe in…
United Airlines Celebrate their 100th Anniversary with a Co Branded Adidas Samba Exclusive for Employees
United Airlines is marking its 100th anniversary with a co branded adidas Samba, following a growing pattern of…
Song for the Mute Steps into Performance Running with “The First Breath” SS26 Drop with Adidas
Adidas and Sydney based label Song for the Mute have launched “The First Breath,” marking the first time…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…