The Future of Fashion is Here: BELLEMINT’s Gamified Shopping Experience

In a world where fashion and technology increasingly collide, Revolve Group (RVLV), the trailblazing retailer beloved by Millennial and Gen Z consumers, has once again raised the bar. Partnering with Muus Collective, Inc., Revolve is proud to announce the global launch of  BELLEMINT, a groundbreaking fashion styling game that seamlessly blends interactive play with real-world shopping. Following a wildly successful U.S. debut, BELLEMINT is now available worldwide, offering fashion enthusiasts an immersive, gamified experience that brings Revolve’s coveted brand portfolio to life like never before.

Designed for the digital-native generation, it allows players to step into the role of a virtual stylist, creating curated looks, customizing avatars with diverse sizes and skin tones, and participating in daily style challenges that inspire creativity and self-expression. But here’s the kicker: every virtual outfit has the potential to become a real-world purchase. With Revolve as BELLEMINT’s exclusive retail partner, the game bridges the gap between fantasy and reality, offering players a seamless shopping journey that’s as aspirational as it is accessible.

Rob Norman, Professor at the Fashion Institute of Technology explains, "Gaming and fashion are the next big wave, yet many have overlooked this market for far too long. The global gaming industry is valued at nearly $300 billion—surpassing the movie and music industries combined." The creative director of Plant Brooklyn Academy and author of Making The Brand goes on to share, "Naturally, gamers want something to wear, creating an open market with a growing demand for fashion products. Luxury brands like Louis Vuitton have already recognized this potential, collaborating with esports and even developing their own game on Discord, Enigma, to tap into this space."

What sets BELLEMINT apart is its ability to merge entertainment with commerce in a way that feels organic and exciting. U.S.-based players can now link their Revolve Loyalty accounts to the game, unlocking exclusive perks like double loyalty points on qualifying purchases for the first three months. And for those who reach level 6 in the game? A limited-time 20% discount code to shop on Revolve.com awaits, making it easier than ever to turn virtual inspiration into real-life wardrobe upgrades.

"We are always looking for innovative ways to connect with our customers, and with BELLEMINT, we can merge gaming with real-world shopping, by offering a more immersive experience that brings our brand to life in a new way. Integrating our REVOLVE Loyalty program into the game allows users to unlock exclusive perks, like earning double points and accessing special discounts, so they can enjoy the full benefits of shopping with REVOLVE—even while gaming. This launch is an exciting step forward in bridging fashion and technology, and we're proud to continue pushing boundaries in how consumers engage with our brand." - Michael Mente, Co-Founder and Co-CEO of REVOLVE Group Inc

The numbers speak for themselves. Since its launch, BELLEMINT has captivated fashion-forward gamers, boasting an impressive 30-minute average daily playtime and a staggering 97% female user base. With 51% of players aged 18-24 and 28% aged 25-34, the game perfectly aligns with Revolve’s core demographic of young, style-savvy shoppers. Even more impressive? The game has driven an average order value (AOV) of $252 on sales to Revolve.com, proving that digital engagement can translate into tangible fashion purchases.

Players, known as Stylists, have styled over 1.4 million looks in-game, showcasing their unique tastes and inspiring others along the way. The game’s most-shopped categories reflect Revolve’s top-selling items, with dresses leading the charge, followed by a mix of tops, skirts, and pants. Revolve-owned brand Lovers + Friends has emerged as a standout favorite among players, with styles from Revolve and FWRD also playing a key role in the platform’s success.

What makes BELLEMINT truly special is its ability to foster connection. Players can provide feedback on each other’s looks, creating a vibrant community where style is celebrated and shared. It’s a space where fashion lovers can experiment, express themselves, and discover new trends—all while earning real-world rewards. With BELLEMINT now available globally, Revolve is doubling down on its mission to innovate at the intersection of fashion, technology, and community.