UGG x Post Malone Partnership Launches with Exclusive Footwear
UGG has launched a global campaign for the Autumn/Winter 2024 season in partnership with the multi-talented artist, Post Malone.
UGG has launched a global campaign for the Autumn/Winter 2024 season in partnership with the multi-talented artist, Post Malone. Known for his genre-blending music and distinctive personal style, Post Malone has long been a fan of the UGG brand, even owning a custom camo pair of boots. The Tasman Weather Hybrid and Neumel Weather Hybrid are featured in the campaign and include new standout colorways and versatile functionality.
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The campaign, which debuted on October 1, 2024, marks a significant partnership between the California-based lifestyle brand and the nine-time diamond-certified, GRAMMY® Award-nominated musician. Designed to reflect UGG's core values of individual expression and community, Post Malone's creative touch shines through in the first film, released on October 2, 2024, which showcases UGG’s men’s Weather Hybrid Collection.
“I've been a UGG fan since high school and feel so good wearing the boots. I even had a custom camo pair made for me last year,” said Post Malone. “That’s why I’m so excited to work with the brand and bring in my crew for this new campaign. Being comfortable to express myself has always been at my core, and that's why this is such a killer partnership.”
This new line includes the Tasman Weather Hybrid and Neumel Weather Hybrid, iconic for their versatility and enhanced waterproof capabilities.
Tasman Weather Hybrid, $150: Featuring waterproof suede, seam-sealed construction, and cozy UGGplush™ upcycled wool lining, the Tasman Weather Hybrid offers a light, slipper feel with an easy slip-on silhouette. The outsole is made from renewable, rainwater-nourished sugarcane and features a permanent galosh for wet conditions.
Neumel Weather Hybrid, $180: The iconic heritage chukka, The Neumel, gets a weatherized upgrade. A timeless boot made of rich, waterproof suede, the Neumel Weather Hybrid is lined in the UGGplush™ upcycled wool blend and finished with an outsole made from renewable, rainwater-nourished sugarcane for all-day cushioning and a signature Classic-like feel indoors or out. White Spider Rubber™ outsole pods offer enhanced traction.
Aimed at highlighting the unique fusion of fashion and function, the collection is brought to life with vibrant imagery and storytelling. The film, shot by Post Malone's friend and frequent collaborator Ramez “Mezzy” Silyan, features the artist leading a horse named Jasper over a small puddle, cleverly emphasizing the waterproof features of the Weather Hybrid boots. The campaign’s visuals were created by photographer Adam DeGross and styled by Catherine Hahn, ensuring the look and feel remain authentic to Post's persona and the UGG brand.
Later this year, UGG will also unveil Feel House, a multi-sensory retail experience in Los Angeles, further cementing the partnership's innovative approach to retail and community engagement.
“We’re thrilled to have Post Malone as our new men’s ambassador,” said Anne Spangenberg, President of UGG®. “UGG is all about being comfortable to express yourself, so to partner with Post Malone to express his creativity and co-create our new campaign with us is truly an honor.”
