Vivaia Opens Two New US Stores Near New York in Retail Expansion

Vivaia, a sustainable footwear brand founded in China, is expanding its US retail presence with two new store openings just outside New York City. This builds on significant online growth and its commitment to eco friendly innovation. This exciting development reflects the major Vivaia US store expansion phase and marks a new chapter for the brand in North America. The first location opened April 27 at Roosevelt Field Mall in Long Island. Meanwhile, the second is scheduled to launch in late May at Westfield Garden State Plaza in New Jersey.

Design concept and store experience

Spanning 650 square feet, the Roosevelt Field location is architecturally inspired by wabi sabi principles, a Japanese philosophy emphasizing simplicity, asymmetry, and imperfection. As a result of the ongoing store expansion, Vivaia’s US presence will become more visible and appealing to shoppers seeking sustainable options. Accordingly, the space incorporates light wood finishes, minimal design, and curated lighting to create a calm, natural shopping environment that reflects the brand’s ethos.

Meanwhile, each store will showcase a curated selection of Vivaia’s footwear offerings, including signature styles like the Margot Mary Jane, Healing Garden Slingback Heels, and Satin Sneakerina. The expansion of Vivaia’s US stores will introduce even more shoppers to these unique designs.

Strategic expansion and market positioning

The new locations follow strong performance at Vivaia’s SoHo flagship, which remains the brand’s only other US store outside of approximately two dozen Von Maur department store concessions. Furthermore, the expansion aligns with broader retail trends. These trends show Gen Z leading a mall resurgence, making mall based locations strategically relevant. Importantly, Vivaia US store expansion strategically positions the brand for increased visibility in key markets.

Vivaia Co-Founder Jeff Chan emphasized that the United States is the brand’s most important market and a key driver of online growth, making expansion beyond New York a natural next step. He added that by combining strong digital momentum with physical retail, Vivaia can better serve customers and bring its comfort driven, eco friendly products closer to them. Ongoing US store expansion will continue to reinforce their market position.

Global growth trajectory

Launched in 2020 as a direct to consumer brand, Vivaia has entered a new phase of global expansion, having surpassed 75 stores worldwide in 2025, with locations across Asia, Australia, and Europe. Notably, offline retail doubled year over year, reflecting increasing consumer demand for physical brand experiences beyond digital channels. This global momentum is mirrored in the recent expansion of Vivaia’s US store network.

The brand has earned recognition for footwear that seamlessly blends comfort and sustainability. Specifically, Vivaia employs recycled materials including yarns derived from PET bottles and leverages 3D knitting technology to minimize production waste. Moreover, Vivaia US store expansion complements the brand’s sustainability focus, letting more customers discover their eco friendly innovations firsthand.

Store locations and access

The Roosevelt Field Mall store is located on the Upper Level, Room 3052, Roosevelt Field Mall, Garden City, NY 11530. In addition, the upcoming Garden State Plaza location will occupy Store T17, Level 2, One Garden State Plaza Pkwy, Paramus, NJ 07652. With these locations, the Vivaia US store expansion gives shoppers more convenient access in growing regions.

For consumers seeking sustainable footwear that prioritizes both style and environmental responsibility, these new locations offer hands on access to Vivaia’s full range of comfort focused designs. As the brand continues scaling its physical footprint, these openings demonstrate how direct to consumer brands are increasingly integrating offline retail into their omnichannel strategies. In summary, the Vivaia US store expansion is paving the way for greater engagement and growth across the retail landscape.