Wolverine Unveils the DuraShocks® SR Icon, Work Boot

Wolverine® has just introduced the latest addition to its celebrated DuraShocks® franchise—the DuraShocks SR Icon 6″ Work Boot. This launch reaffirms Wolverine’s enduring commitment to the American worker, focusing on delivering footwear that emphasizes stability, comfort, and safety.

“For more than three decades, Wolverine’s DuraShocks technology has been a chart-topper, consistently winning the hearts of consumers with its unsurpassed comfort features,” shares Lauren King, Senior Marketing Director at Wolverine. “The DuraShocks SR Icon embodies our unwavering commitment to delivering the new standard of comfort – one that’s time-tested and trusted to perform for workers everywhere.”

Since its debut in 1998, the DuraShocks SR Boot has been a cornerstone of foot comfort and durability, thanks to its iconic blue DuraShocks outsole pads. Now, in 2024, the DuraShocks SR Icon has been enhanced to offer even greater support. Every component, from its durable full-grain leather upper to the advanced cushioning midsole with increased PU, has been meticulously crafted to ensure all-day comfort. The boot’s wider, cradle-like heel provides unparalleled stability, making it ideal for long hours on the job.

Moreover, the innovative CarbonMAX® toe delivers lightweight protection without compromising comfort, even in extreme temperatures. Wolverine’s WaterproofPlus technology further ensures that your feet stay dry and comfortable, no matter the weather conditions. The 6″ safety-toe style comes in soft-toe versions and various styles, including slip-on Romeo, 8″ lace-up, and pull-on Wellington.

The DuraShocks SR Icon is now available on wolverine.com and at participating retailers nationwide.