Off-White Dresses Justin Jefferson In Custom Tracksuit For Fanatics Super Bowl Party

Off‑White™ has dressed Justin Jefferson in a custom white velvet tracksuit for the 2026 Fanatics Super Bowl Party at Pier 48 in San Francisco, California, marking a high profile moment that leans into the brand’s diagonal striped, hip hop driven visual language.

The custom piece also signals how Off‑White continues to use celebrity appearances at mass cultural events like the Super Bowl ecosystem as a way to test new silhouettes and embellishment codes at scale.

90s Style Meets Festive Tracksuit

The look centres on a white velvet tracksuit fully embellished with Swarovski inserts, merging 1990s hip hop references with a more festive, party finish.  The velvet base and crystal detailing create a deliberate contrast to the brand’s more casual, graphic driven runway pieces, pushing its tracksuit code into a more elevated, eventwear category.

The Jet Graphic

A custom sparkling jet graphic is placed across the suit as a reference to Jefferson’s ‘Jet’ nickname, blending personal branding with Off‑White’s signature graphic heavy approach. The draped white top also nods to Jefferson’s asymmetrical practice set, with a deliberately uneven cutline that evokes the brand’s long running interest in sport driven deconstruction rather than a pure logo forward statement.

Accessories That Complete The Look

The styling finishes with an embroidered baseball cap featuring white fur detailing, which adds a subtle luxury sportswear layer and keeps the palette grounded in white and sparkle. Completing the outfit are crystals embellished ‘Be Right Back’ sneakers, a phrase that nods to Jefferson’s on field persona while feeding into Off‑White’s habit of using text as branding.