Alaïa has introduced Winter Spring 2027 Archetypes with a campaign photographed by Drew Vickers and featuring Doutzen Kroes. The collection returns to the house’s emphasis on precise lines, sculptural forms and an architectural approach to cut.
In its company announcement, Alaïa describes the wardrobe through the relationship between structure and fluidity, with clothes designed around the silhouette and movement.
The campaign’s paired image brings that approach into view: a close portrait sits beside a full-length look combining a pale yellow jacket, dark cropped trousers and red pointed shoes. The footwear supplies a sharp colour accent beneath the broader proportions of the clothes.
Archetypes gives the seasonal presentation a clear visual framework. Instead of separating shoes from the rest of the look, the image shows how their shape and colour contribute to the silhouette, linking accessories with the house’s wider design language.
