TruGolf Expands E6 to More Than 15,000 Courses
The company says its on-demand library has grown 50% in less than a year across a platform supporting 19 launch monitors.
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FM Team
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Birkenstock 1774 Updates the Arizona and Boston for Holiday 2026
The October 22 collection adds red and zebra pony-effect cowhide alongside dark chocolate shearling.
ŌURA Says It Has Filed a New Patent Complaint Against Ultrahuman
The company says its new Texas complaint asserts additional design and utility patents.
Deckers Adds The RealReal CEO Rati Sahi Levesque to Its Board
The appointment takes effect December 1 as Lauri Shanahan retires from the board.
adidas and ADWYSD Bring Weather-Map Graphics to CLIMACOOL
The October 28 collection pairs two CLIMACOOL 1 sneakers with a tracksuit and flip-flops.
adidas and Tyrrell Winston Turn Fan Culture Into Workwear
The third chapter of the collaboration pairs the Spiritain 2000 with apparel influenced by Midwest workwear.
PUMA Pushes Beyond Race Rules With the FAST-RB NITRO Elite 2
The €350 running shoe launches October 28 with two fused carbon-fiber plates, but PUMA says it is not race legal.
ŌURA Reaches Six Million Paid Members
The company says it added one million paid members since the end of June.
Deckers Q2 Sales Rise 3.5% as HOKA and UGG Grow
International growth and wholesale sales offset weaker direct-to-consumer trading.
Adidas and Audi F1 Bring São Paulo Design to Sampa Soul Collection
The October 23 capsule draws on the city’s geometry and Gabriel Bortoleto’s home-race connection.
New Balance Sets November 6 Launch for Made in USA 990v7
The $200 update pairs softer FuelCell cushioning with a campaign spanning sport and music.
Nike N7 Brings Steven Paul Judd’s Indigenous Designs to Basketball
The November 7 capsule pairs G.T. Cut 4 and Air Force 1 footwear with apparel and a Native-athlete campaign.
PUMA and Jil Sander Add First Apparel Capsule to AW26 Collaboration
The October 23 release pairs a wool T7 tracksuit with leather Speedcat and Suede styles under Simone Bellotti.
PUMA Names Arne Arens Chief Commercial Officer
The former Unspun CEO will join PUMA’s Management Board and oversee sales across its global channels and markets.
JiMMYBAR Expands Military Retail Network to 149 Locations
The functional-protein brand adds Marine Corps Exchanges while strengthening its AAFES distribution.
Laura Geller Beauty Takes Its Over-40 Strategy Courtside With Chicago Bulls Partnership
The beauty brand adds sports marketing to its push for more in-person customer connections.
Inside Amer Sports’ Ski-Boot Production and European Distribution Network
A new company film follows manufacturing in Romania and logistics in Germany, highlighting quality checks and automation.
On Connects CleanCloud and Circularity at London’s Blue Earth Summit
The brand’s summit recap links material innovation, factory conditions and repair services with its ambitions for scale.
Genon Says Nike Footwear Validation Opens Path to Indonesian AI Rollout
The company reports follow-on inspection and robotics contracts, with phased production deployment planned from 2027.
Nike Signs Mumbai Indians Kit Partnership for Women’s and Men’s Teams
The multiyear agreement covers match kits, training gear and sportswear, with new team kits due ahead of the 2027 seasons.
Therabody Adds AWS-Powered Shopping Assistant Jason to Its Website
Therabody’s new assistant connects product recommendations with customers’ needs, budget and lifestyle.
Represent Adds Three Footwear Styles to Its Fall/Winter 2026 JAWBREAKER Drop
Represent’s Fall/Winter 2026 JAWBREAKER Drop 2 adds the suede Wrap Boot, leather Alpha Trek and taupe-suede Trekker alongside the collection’s after-hours styling direction.
Tommy Hilfiger Dresses Liverpool Players for Villarreal Matchday
Liverpool’s men’s team arrived at Anfield in TOMMY HILFIGER ahead of its Villarreal match, with Fall 2026 footwear included in the players’ pre-game looks.
Therabody Extends Its Recovery Line With Neck and Face Devices
Therabody has introduced a wearable neck-and-upper-back massager and a heated percussive face device, extending its recovery technology into everyday wellness routines.