Editorial desk
2,452 published stories · Page 7
adidas and the German Ski Federation marked 50 years together with athlete fittings, team kit distribution and an anniversary collection at adidas’ Herzogenaurach campus.
Three Crown Athletics Club Antsirabe runners supported by the Salomon Foundation placed in three races at the Grand Raid de La Réunion.
Fondation Lacoste is marking its 20th year with a programme honouring coaches and mentors, including an event with Venus Williams and First Serve in Miami.
The second VEJA x Jelly Mallow collaboration adds two children’s Small Esplar sneakers, alongside two Small Volley styles, in four colorways.
Baffin is the presenting sponsor of Chasing Antarctica, a documentary about Connor Emeny’s effort to complete an Iron-distance triathlon on all seven continents.
adidas Canada has become the Montreal Canadiens’ official athletic apparel and footwear partner and signed winger Cole Caufield to a multiyear ambassador deal.
Visit Qatar’s three-day Garden Souq at Raffles Hotel Singapore welcomed more than 1,700 visitors during the 2026 Singapore Grand Prix, pairing its Audi Revolut F1 Team partnership with Qatari food, craft and cultural experiences.
PUMA has elected ANTA executive Dennis Tao as supervisory board chair and appointed Jeanne Huang as a board member, with both terms running through the company’s May 2027 AGM.
Aurélien Guého and Julien Veysseyre completed Réunion Island’s 74-kilometre Mascareignes together, using trail prostheses co-developed by Salomon and Hopper.
Echoes of Denmark brings ALIS into the national-team kit, with match shirts for Denmark’s men’s and women’s teams and a wider pre-match collection launching October 22.
The new adiSignature line reworks adidas Originals staples in heavyweight fleece, with the first collection arriving October 23 across adidas channels and select retailers.
The ML Speedcat Mid JH brings James Hunt’s 1970s racing-boot story into PUMA and McLaren’s wider collection of apparel and accessories.
RaKai’s $155 UA Arc 96 “25XX” connects a fan-assisted design process with a retail release.
The October 14 Shanghai presentation was followed by limited footwear availability in the city, with Atlanta to follow in early November.
NikeSKIMS’ October 22 collection pairs new outerwear materials with University Red and Shadow Brown Rift Satin footwear.
The Shed exhibition opens December 10, with nearly 1,000 objects spanning Abloh’s creative practice and Nike partnership.
Announced October 16, the six-design collection debuted at auction in Portland before a planned U.S. retail release this winter.
The two VIRGINIA Adistar Jellyfish colorways arrive as one global release, priced at $300 per pair.
The Shanghai program combines a Stan Smith residency, Spring/Summer 2027 previews and Y-3’s first runway presentation in China.
TIME has named adidas’ Adizero Adios Pro Evo 3 to its 2026 Best Inventions list. The recognition follows Sabastian Sawe’s 1:59:30 London Marathon performance and brings the 97-gram racer into a wider design conversation.
ASICS introduced GEL-SLOWCUSH in Japan on October 8, pairing FF LUXE PLUS foam with a lighter PureGEL PLUS insert for easy and everyday running.
Prada Linea Rossa developed bespoke shoes and gloves for downhill skateboarder Diego Poncelet, whose 151.83 km/h run on a closed Québec road set a standing-position speed record.
Decathlon’s first Cork store opens October 16 at Douglas Village Shopping Centre, bringing a multi-sport assortment and Click & Collect into a Tesco location.
Real Madrid, adidas and FARM Rio’s new apparel collaboration pairs the club’s identity with the Brazilian label’s botanical prints and takes inspiration from Rio’s altinha beach game.
