The global footwear market shows varied growth projections. The global footwear market is projected to grow from $307.28 billion in 2024 to $377.52 billion by 2033, reflecting a 2.3% CAGR, according to a Business Research Insights report.…
Foot Solutions, a leading footwear and custom orthotics retailer, has partnered with pickleball champion Ben Johns to launch a specialized 3D-printed orthotic designed for pickleball players.…
Ankle socks have emerged as America’s preferred choice for everyday footwear, with 40% of US consumers opting for this style when pairing with sneakers, according to a July 2024 Statista survey of 5,015 respondents.…
Merging AI innovation with music industry flair, LG and will-I-am have brought their CES 2025 vision to life with the launch of the xboom audio collection.…
New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with custom-designed 59FIFTY fitted caps, blending performance innovation with fan-centric style.…
Premium coconut water brand Once Upon a Coconut has been named the official Major League Pickleball (MLP) coconut water brand in a multi-year partnership to promote healthy hydration and sustainability in one of America’s fastest-growing sports.…
Coach and the Women’s National Basketball Association (WNBA) have launched a multiyear partnership centered on empowering self-expression through sports and fashion, positioning Coach as the league’s official luxury handbag partner.…
Global sports brand PUMA has launched 5AM High Drops, a worldwide activation encouraging runners to embrace early-morning workouts by offering free running shoes at sunrise.…
BN3TH Underwear, the Vancouver-based brand renowned for its patented Original 3D Pouch Technology™, has unveiled its “Rise In Comfort” campaign, partnering with Division I athletes to spotlight new and redesigned styles for spring 2025.…
Kendall Jenner’s 818 Tequila has forged its first national sports partnership with NASCAR driver Toni Breidinger, marking the brand’s entry into motorsports and aligning with Breidinger’s historic role as the first woman in NASCAR to collaborate with a tequila brand.…
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