PUMA Reinforces Handball Ambitions With Mathias Gidsel Renewal
PUMA is treating handball as a strategic performance category, not a niche. By renewing its long-standing partnership with…
lululemon Selects Bucharest as a Gateway to Eastern Europe’s Luxury Market
lululemon is treating Bucharest as more than a new pin on the map. By opening in Băneasa Shopping…
adidas Originals BAD BUNNY F50 Ghost Sprint Reimagines the Iconic F50 Spider
adidas Originals is using the BAD BUNNY F50 Ghost Sprint to transform one of its fastest football boots…
lululemon Launches “Rest Day with Lewis Hamilton” as a New Lens on High Performance
lululemon is treating content as a core performance platform, not a marketing afterthought. With “Rest Day with Lewis…
FDRA Warns New Tariffs and Rising Costs Will Shape Footwear in 2026
FDRA is putting a sharp, public frame around pressures that many footwear companies are already feeling. New tariffs,…
Onitsuka Tiger Opens Its Largest Global Flagship Yet in Shinjuku
Onitsuka Tiger is treating Tokyo retail as a statement about where the brand stands today. With its new…
Louis Vuitton Enters a New Era of Lightweight Performance Footwear With LV Drop 300
Louis Vuitton is treating weight as a design brief, not just a spec line. With the LV Drop…
FILA Reopens Venetian Macao Flagship With an Elevated Retail Concept
FILA is treating retail design as a core part of its athleisure strategy. With the reopening of its…
Nordstrom Appoints Brooke Bobb as New Fashion Director
Nordstrom is treating editorial expertise as a core part of its merchandising strategy. With the appointment of Brooke…
ERL and Dior Find the Perfect Fit in Erling Haaland
ERL and Dior have built a collaboration around atmosphere and attitude. In Erling Haaland, they find a figure…