Nike has encountered a significant setback in registering the ‘Support-Fit’ trademark in the European Union.…
Osmo, a tech startup, has introduced an innovative method for authenticating sneakers using artificial intelligence (AI) to analyze their scent.…
Nike’s ongoing legal battle with StockX has intensified as the athleticwear giant seeks a partial summary judgment in its lawsuit against the resale marketplace.…
Ida Sports has secured a $2 million investment to expand its production of cleats specifically designed for women and girls.…
Chaco, the beloved outdoor footwear brand known for its performance sandals, has introduced its latest innovation: the CushZ Sandal.…
Brooks Running announced that it surpassed $1 billion in global revenue for the year through September, achieving this milestone before the start of its fourth quarter for the first time.…
Lionel Messi is not just scoring goals on the soccer field—he’s now making waves in the hydration market with his new beverage, Más+ by Messi™.…
Pvolve, a leading name in functional fitness, has recently launched a new strength campaign featuring the iconic actress Jennifer Aniston.…
Brooks Running, a leading American sports equipment company known for its high-performance sneakers and apparel, has entered into a new sponsorship agreement with runDisney.…
Golden Goose sneakers have become a hot topic on TikTok, splitting opinions on whether they are genuinely stylish or merely serve as a status symbol.…
