Nike Faces Setback in EU Court Over ‘Support-Fit’ Trademark
Nike has encountered a significant setback in registering the ‘Support-Fit’ trademark in the European Union. The EU’s General…
AI Can Now Authenticate Sneakers By Their Smell
Osmo, a tech startup, has introduced an innovative method for authenticating sneakers using artificial intelligence (AI) to analyze…
Nike’s Lawsuit Against StockX Intensifies Over Alleged Counterfeit Sneakers
Nike’s ongoing legal battle with StockX has intensified as the athleticwear giant seeks a partial summary judgment in…
Ida Sports Secures $2M Investment for Women-First Cleats
Ida Sports has secured a $2 million investment to expand its production of cleats specifically designed for women…
Lighten Up Your Steps with Chaco’s New CushZ Sandal
Chaco, the beloved outdoor footwear brand known for its performance sandals, has introduced its latest innovation: the CushZ…
Brooks Running Reaches $1B Sales Milestone
Brooks Running announced that it surpassed $1 billion in global revenue for the year through September, achieving this…
Más+ by Messi Expands Distribution Across the U.S.
Lionel Messi is not just scoring goals on the soccer field—he’s now making waves in the hydration market…
Pvolve and Jennifer Aniston Launch New Brand Campaign
Pvolve, a leading name in functional fitness, has recently launched a new strength campaign featuring the iconic actress…
Brooks Running Now the Official Shoe of runDisney Events
Brooks Running, a leading American sports equipment company known for its high-performance sneakers and apparel, has entered into…
Are Golden Goose Sneakers More Than a Status Symbol?
Golden Goose sneakers have become a hot topic on TikTok, splitting opinions on whether they are genuinely stylish…