Footwear Team

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The global sustainable footwear market is undergoing a transformative phase, driven by heightened environmental awareness and material innovations.…

V Co Beauty scaled

V&Co. Beauty has solidified its position in the haircare market with the March 2025 launch of three peptide-infused shampoo and conditioner collections—MoistureSmooth & Shine, and Volume.…

Wolverine

Wolverine Boots has partnered with country artist Jordan Davis to launch product collections and initiatives celebrating skilled trades, blending music, heritage craftsmanship, and workforce advocacy.…

Hanes Launches First-Ever Cross-Category Athleisure To Challenge Premium Brands

Hanes, America’s No. 1 basic apparel brand, has launched Hanes Moves, its first-ever cross-category athleisure line, marking a strategic expansion into the $55 billion activewear market.…

Saucony Athlete

Saucony, the 127-year-old running brand under Wolverine World Wide (NYSE: WWW), has unveiled its 2025 North American professional running roster, adding 11 elite athletes to its existing nine-member team.…

Softstar Shoes Expands Barefoot Line with Camino Lite Sandals

Philomath-based Softstar Shoes has unveiled its Camino Lite sandals, a minimalist design to improve balance and foot strength by mimicking barefoot movement.…

GeoPilot Launch

NORTIV 8, a leader in high-performance footwear, has unveiled its GeoPilot Tactical Boot Collection, a versatile line designed for professionals, outdoor adventurers, and everyday users.…