Beyond Yoga Brings ‘Seek Beyond: Open Air’ Featuring Sofi Tukker Celebrating the Spring Equinox

Beyond Yoga brought together movement, music, and community in Los Angeles on March 21, 2026, to mark the Spring Equinox with its latest Seek Beyond: Open Air experience, centered on a live appearance by Grammy nominated duo Sofi Tukker at Franklin Canyon Park in Beverly Hills. The event doubled as the debut platform for the brand’s Spring 2026 Seek Beyond Collection, tying new products directly to a live community moment rather than a standard retail drop.

Seek Beyond as a Platform

Seek Beyond is Beyond Yoga’s always on engagement platform, built around the idea that growth, joy, and progress over perfection are values worth building a community around. Seek Beyond: Open Air is its latest iteration, using outdoor settings and live music to extend the platform beyond digital campaigns and into real, shared physical experience.

The afternoon moved guests through a guided hike to the summit of Franklin Canyon Park before delivering them into a custom built outdoor music venue. Exclusive Seek Beyond merchandise, curated refreshments, and the Sofi Tukker DJ set combined to frame the brand as a lifestyle ecosystem rather than a product line with seasonal drops attached.

Nancy Green, CEO of Beyond Yoga, said, “Seek Beyond is about exploring and enjoying what’s around you. There’s something special that happens when you bring people together outside, surrounded by nature. Sofi Tukker’s music brought a joyful, electric energy that connected everyone in the moment. It was one of those days that reminds you why community is so important.”

Sofi Tukker said, “We’ve always believed in the power of music to bring people together. Partnering with Beyond Yoga for this event that bridges music, nature and movement feels like a natural fit for us.”

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Spring 2026 Collection

The Spring 2026 Seek Beyond Collection debuted at the event and is designed to mirror the lightness and energy of the day. Soft garment dye sets arrive in fresh seasonal hues alongside new color drops of signature Spacedye best sellers. New fabrications including Fade Out Terry and SoftWash Linen, deliver a lightweight, versatile feel built for spring routines from travel days to outdoor movement.

Event exclusive merchandise included new cotton tees, a LuxeFleece hoodie, crew neck and French terry styles, giving guests a first look at the product before it entered wider retail. That exclusivity reinforces the Seek Beyond model: community members who show up in person get access that no campaign or email can replicate.

Why this Model Matters

For a brand with over 1,218 wholesale accounts across the U.S. and international markets and a growing brick and mortar footprint, Beyond Yoga is using Seek Beyond to build cultural equity that wholesale placement alone cannot generate. The platform signals a strategic move away from purely performance led identity, and toward a broader active lifestyle positioning that can hold its own against the category’s most established names.

In a period when many activewear brands are leaning on influencer seeding and social drops to reach new audiences, a brand owned, community first outdoor event featuring a live musical act is a notably different, more capital intensive approach to the same goal. For Beyond Yoga, the bet is that the memories, content, and loyalty generated at Franklin Canyon Park in spring 2026 outlast anything a discount code or gifting campaign can produce.