adidas Connects Stan Smith Archives With New Footwear at Shanghai’s “Future of Three”
The Shanghai program combines a Stan Smith residency, Spring/Summer 2027 previews and Y-3’s first runway presentation in China.
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adidas Adizero Adios Pro Evo 3 Named to TIME’s Best Inventions of 2026
TIME has named adidas’ Adizero Adios Pro Evo 3 to its 2026 Best Inventions list. The recognition follows Sabastian Sawe’s 1:59:30 London Marathon performance and brings the 97-gram racer into a wider design conversation.
Real Madrid, adidas and FARM Rio Launch Brazil-Inspired Collection
Real Madrid, adidas and FARM Rio’s new apparel collaboration pairs the club’s identity with the Brazilian label’s botanical prints and takes inspiration from Rio’s altinha beach game.
adidas Opens Home of Innovation Hub to Show How Athlete Research Shapes Footwear
The new public Home of Innovation hub connects ADIZERO footwear with adidas’s athlete research, testing and wider performance platforms.
adidas Takes All Six Podium Places at the 2026 Berlin Marathon
Tigst Assefa and Guye Adola led an adidas sweep of the men’s and women’s podiums in Berlin.
adidas Brings FC Bayern Legends Back to the World of Sport
adidas hosted 17 FC Bayern Legends at its World of Sport campus, linking the club’s new kit range with a day of football and community activity.
adidas Originals by JENNIE FW26 Collection Brings Ballet to Streetwear
adidas Originals has launched its first co designed collection with JENNIE. The Fall Winter 2026 range moves the…
adidas Originals and Willy Chavarria Launch the Pink Megaride AG
adidas Originals and Willy Chavarria are taking their Megaride partnership into more expressive territory with the Pink Chavarria…
adidas Originals and Hellstar Launch the MEGARIDE S2 in First Global Release
adidas Originals and Hellstar have moved their partnership from regional heat to a worldwide release. The MEGARIDE S2…
adidas Honors Antoine Dupont With a Signature ADIZERO RS15 Rugby Boot
adidas is giving Antoine Dupont a signature ADIZERO RS15 that balances a clean, heritage driven look with the…
adidas and Arte Antwerp Expand Their Football-Inspired Partnership With FW26 Collection
adidas and Arte Antwerp are deepening their creative partnership with a new capsule that treats football as more…
adidas Originals and Pharrell Williams Expand the VIRGINIA Adistar Jellyfish Line With Triple White
adidas Originals and Pharrell Williams are pushing the VIRGINIA Adistar Jellyfish deeper into franchise territory. With a new…
adidas and Pharrell Williams Expand VIRGINIA With the Adistar Jellyfish Triple White
adidas Originals and Pharrell Williams are not easing off the gas with VIRGINIA. With the latest Triple White…
adidas Turns WNBA All-Star Weekend Into a Platform for Long-Term Investment
adidas is not treating WNBA All‑Star Weekend as a one‑off celebration. The brand is using the stage to…
adidas Turns BOOST Innovation Into an Everyday Lifestyle Proposition With Hyperboost Euphoria
adidas is taking one of its core cushioning stories and moving it firmly into lifestyle. With HYPERBOOST EUPHORIA,…
adidas Commands Football’s Biggest Stage at the World Cup Final
adidas is arriving at the World Cup 2026 Final in a position few brands ever reach, it owns…
adidas and Real Madrid Extend Partnership Through 2034
adidas is locking in its most important club relationship for another decade. With an eight-year extension running through…
adidas Originals BAD BUNNY F50 Ghost Sprint Reimagines the Iconic F50 Spider
adidas Originals is using the BAD BUNNY F50 Ghost Sprint to transform one of its fastest football boots…
adidas Unveils Three Tennis Collections for the 2026 Season
adidas is treating tennis apparel as a full style ecosystem, not just performance gear. With three new collections…
adidas Basketball Launches Crazy Energy for Lightweight Performance
adidas Basketball is treating weight, energy return, and traction as core pillars of modern performance. The new adidas…
adidas Basketball Introduces BB.01 With Project: R.A.P. Innovation
Performance basketball footwear is no longer limited to foam updates and minor tweaks. It is moving toward a…
adidas Deepens College Sports Strategy With Tennessee Partnership
adidas is not simply renewing a partnership; it is using Tennessee to strengthen its long-term college sports strategy.…
adidas Golf Advances Spikeless Performance With the CODECHAOS 27
adidas Golf is treating spikeless footwear as a serious performance platform, not a comfort-only alternative. With CODECHAOS 27,…
adidas Basketball and Ryoko Rain Launch Premium Streetwear Capsule
adidas Basketball’s collaboration with Ryoko Rain is not a routine influencer drop. It is a clear move to…