Nike to Cut 1% of Corporate Workforce in Latest Restructuring Move
Nike, the world’s largest athletic footwear and apparel company, confirmed on Thursday that it will implement another round…
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Skechers Secures Final Approvals for $9B Merger With 3G Capital
Skechers U.S.A. and 3G Capital Partners L.P. are officially moving forward with their $9 billion merger deal, one of the largest and…
Converse Shoe Collaboration With Shai Gilgeous-Alexander Sells Out In Less Than 30 Minutes
Converse has officially unveiled the SHAI 001, the first signature sneaker created with NBA superstar and NBA MVP…
On Running Taps Burna Boy as Clubhouse President to Revolutionize Tennis Style
Swiss sportswear innovator On Running has announced a multi-year partnership with global Afrobeats icon Burna Boy, marking a…
Vilore Foods Brings Jumex to UTSA as Historic Sponsor for 2025–26 Season
Vilore Foods, the Texas-based leader in distributing iconic Hispanic brands, has achieved a groundbreaking milestone by announcing Jumex, Mexico’s…
Baffin Debuts Terrain Collection With BRUCE MID and ELORA MID Hiking Boots
Baffin, renowned for extreme-weather footwear, breaks new ground with the debut of its Terrain Collection, a multi-season hiking line…
Eli Manning Joins Jersey Mike’s in Spokesperson Rivalry With Danny DeVito
Jersey Mike’s Subs, beloved for its fresh sliced/fresh grilled subs, is bringing super-sized star power to kick off…
Heisman Trophy and AXIA TIME Celebrate 50 Years of Archie Griffin With Ohio State Weekend
The Heisman Trophy, college football’s most storied individual honor, teams up with its official timepiece partner, AXIA TIME, for a…
Knob Creek and Eli Manning Team Up for Bold Picks Campaign 2025–26
As football fans across the country prepare for the kick-off of the 2025–2026 gridiron season, Knob Creek, the founding spirit…
Novak Djokovic Acquires Stake in Incrediwear and Becomes Global Brand Ambassador
Novak Djokovic, 24-time Grand Slam champion and Olympic gold medalist, is writing a new chapter in the future…
Evian Teams With Daniel Boulud and Frances Tiafoe for US Open 2025 Menu
evian natural spring water, the official water of the US Open for 39 years, is serving up a never-before-seen…
Strider Technologies Kicks Off Premier League Partnership With Brentford FC
Strider Technologies, a global leader in strategic intelligence, has kicked off a new, high-profile partnership with Brentford Football Club,…
Honey Deuce Sales Hit 12.8 Million as GREY GOOSE Returns to 2025 US Open
GREY GOOSE vodka is serving up style, spirit, and world-class cocktails as it returns for a dazzling 19th season…
Monster Energy Signs Maxx Crosby in Multi Year NFL Partnership
Monster Energy is charging onto the gridiron with its latest high-impact signing: Maxx Crosby, the All-Pro defensive end of the Las…
Travis Kelce’s Stylish New Collaboration with American Eagle
NFL star Travis Kelce has partnered with American Eagle to launch a fresh limited-edition clothing collection called AE…
OIKOS Names Carlos Alcaraz Global Brand Ambassador in New Strength Campaign
OIKOS, America’s #1 high-protein yogurt brand and part of Danone North America, is launching a bold new multi-year global…
NFL and Abercrombie & Fitch Team Up to Blend Game Day and Everyday Style
US-based retailer Abercrombie & Fitch has been announced as the National Football League’s (NFL) official fashion partner under…
Microsoft and NFL Extend Partnership to Drive AI Innovation in Football
Microsoft Copilot and Azure AI will fuel decision-making game day operations and front-office efficiency in a multi-year league-wide…
Crocs Partners with NFL to Launch Team-Themed Collection in 2025
Fans can show their colors all season with the NFL x Crocs Collection rolling out classic Clogs and…
Toyota 2025 Becomes Official Flag Football Sponsor for SI Women’s Games in Oceanside
The inaugural Sports Illustrated Women’s Games launches in October with world-class talent community engagement and a new focus…
Kith and Birkenstock Drop Luxe Boston Braided Pack for Fall/Winter 2025
Kith and Birkenstock have once again joined creative forces to unveil the Fall/Winter 2025 “Boston Braided Pack,” marking…
ESPN and FOX One Launch $39.99 Streaming Bundle
ESPN and FOX One have announced a new bundle partnership that will transform the streaming experience for sports and entertainment fans.…
PrizePicks Launches Biggest Football Campaign with Marshawn Lynch and Adam Devine
Comedic campaigns blend sports energy with celebrity personalities as PrizePicks celebrates the rush of getting picks right—and highlights…
Vans OTW and NEIGHBORHOOD Drop 2025 Sneaker Capsule Marking Sixth Collaboration
Vans’ influential OTW line (Off The Wall) and iconic Japanese streetwear brand NEIGHBORHOOD have teamed up for the…