Inside Oakley’s Paris Pop Up With Custom Installations Adapted To The Parisian Gallery Aesthetic
Oakley staged a Paris pop up presentation built around an entirely custom installation, scaffolding adapted to the proportions…
PUMA Relaunches CATch UP to Tell the Brand’s Most Inspiring Stories
PUMA gives its company magazine CATch UP a bold digital refresh thus offering a deeper look into innovation…
Nike Philip H. Knight Campus Renaming Signals New Era of Innovation and Tribute to Phil Knight
Nike Philip H. Knight Campus, formerly known as Nike’s World Headquarters, marks a historic tribute to co-founder Phil…
Under Armour and Notre Dame Announce 10-Year Research Partnership for Innovation and Sustainability
A historic collaboration will integrate sportswear innovation with advanced academic research to benefit athletes and the environment. Partnership…
adidas Unveils 2026 World Cup Home Kits Celebrating National Pride and Innovation
Bold new designs are redefining what it means to wear a national jersey. Adidas has officially launched the…
Nike Unveils Mind 001 and Mind 002 in a Neuroscience Powered Innovation
Nike has introduced a revolutionary new category in sport innovation with the debut of Mind 001 and Mind…
Nike Jordan and Converse Launch Unified Innovation Engine for Athletes
Innovation enters a new era at Nike as three brand powerhouses fuse creative forces for peak performance. Nike,…
Under Armour Launches Zero-Plastic Regenerative Sneakers with UNLESS
A new era of sustainable performance meets nature’s blueprint for circular design. Under Armour has deepened its partnership with…
Pro Athlete Community and Cameo Unveil PACfluence Platform Connecting 1,500 Athletes with Brand Deals
Pro Athlete Community (PAC) and Cameo team up to launch PACfluence, a groundbreaking platform that empowers 1,500+ professional…
FanDuel Becomes Official Odds Provider for NBA and WNBA on Amazon Prime Video
FanDuel partners with Amazon to revolutionize NBA and WNBA viewing with real-time bet tracking and exclusive content featuring…
Ducati Extends Siemens Partnership Through 2027 to Accelerate Digital Transformation
Ducati Corse and Siemens extend their partnership for another two years using the Siemens Xcelerator platform to accelerate…