40M Pickleball Players Drive Once Upon a Coconut’s MLP Deal
Premium coconut water brand Once Upon a Coconut has been named the official Major League Pickleball (MLP) coconut water brand in a…
Lifestyle
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ANTA Sports Strengthens Global Reach with Jack Wolfskin Acquisition
In a move that’s set to shake up the outdoor apparel and footwear industry, Topgolf Callaway Brands Corp.…
BodyHealth Taps Bam Adebayo to Champion Verified Sports Supplements
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch…
Choosing The Perfect Running Shoe
For runners, selecting the right footwear is a crucial decision that can significantly impact their performance, comfort, and…
Roots Activewear Welcomes Toby Fournier as First Female Ambassador
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand,…
How Women’s Sports Are Revolutionizing Fashion and Beauty
Women’s sports are emerging as the ultimate power play for fashion and beauty brands. The court, field, and…
Softstar Shoes Expands Barefoot Line with Camino Lite Sandals
Philomath-based Softstar Shoes has unveiled its Camino Lite sandals, a minimalist design to improve balance and foot strength by mimicking barefoot…
Seattle Kraken’s Jessica Campbell Joins L’Oréal’s Worth It Campaign
Jessica Campbell, a trailblazer in professional hockey, has partnered with L’Oréal Paris Canada for its latest campaign, Worth…
Saucony Launches Global Campaign “Run As One” Unites People and Culture
Saucony, the global performance running and lifestyle brand, has unveiled its latest global brand campaign, Run as One,…
e.l.f. Cosmetics and NWSL Launch Multi-Year Partnership
e.l.f. Cosmetics, a brand from e.l.f. Beauty has forged a groundbreaking multi-year sponsorship with the National Women’s Soccer…