News

In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…
Wolverine Boots has partnered with country artist Jordan Davis to launch product collections and initiatives celebrating skilled trades, blending music, heritage craftsmanship, and workforce advocacy.…
Hanes, America’s No. 1 basic apparel brand, has launched Hanes Moves, its first-ever cross-category athleisure line, marking a strategic expansion into the $55 billion activewear market.…
Saucony, the 127-year-old running brand under Wolverine World Wide (NYSE: WWW), has unveiled its 2025 North American professional running roster, adding 11 elite athletes to its existing nine-member team.…
Tennis legend Serena Williams has acquired an ownership stake in the WNBA’s Toronto Tempo, becoming a co-owner of Canada’s first franchise in the league.…
Saucony, the global performance running and lifestyle brand, has unveiled its latest global brand campaign, Run as One, a powerful ode to the brand’s rich heritage and the evolving cultural landscape of running.…
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