adidas and Wales Bonner Set October 29 Global Launch for FW26 Collection
The Fall/Winter 2026 collection combines Karintha, Gazelle, ADIZERO Adios and BW footwear with a broader apparel and accessories offering.
Sport, style & performance
Sports
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Pacsun Reports 19% Sales Growth During Austin’s F1 Weekend
The retailer’s company-reported trackside results show how its Formula 1 partnership connects event retail with fashion merchandising.
Megan Rapinoe’s Nike Victory Capsule Takes Soccer Style Off the Pitch
The seven-piece athlete capsule launches October 27, connecting women’s soccer culture with everyday apparel.
Nike Links Georgia Football and Outkast in a Two-Stage Apparel Launch
The collaboration combines college-team merchandise, music culture and athlete participation, with releases beginning October 27.
ASICS Opens Michigan Lab to Move University Research Toward Running Products
A new Ann Arbor facility begins work across biomechanics, materials, robotics and design, with ASICS expecting the research to inform performance products by 2028.
ATG Completes Lowe Alpine Acquisition With a Trekking-Focused Relaunch
ATG has completed its purchase of Lowe Alpine’s brand assets and plans to center the outdoor label’s initial range on trekking packs and accessories.
Nike’s Kobe A.D. Protro Adds ZoomX for Its October 23 Return
The Purple Stardust launch updates the post-retirement Kobe model with a new cushioning setup and a roomier forefoot.
Jordan x Levi’s Air Jordan 3: The Regional 2026 Release Dates
The denim collaboration rolled out through China, Japan, Korea and US city exclusives before its February 20 global release.
Air Jordan 6 Infrared Salesman: The February 14 Release Explained
The 2026 release brings a shelved 1999 sample into production with revised proportions and expanded Infrared detailing.
Jordan Brand’s Space Jam Collection Starts Arriving November 5
The 30th-anniversary collection spans Air Jordan footwear and apparel, with availability beginning November 5.
adidas Brings Back Harden Vol. 1 Pioneer With Hyperboost Cushioning
The first Harden signature shoe returned with Hyperboost cushioning, an October 15 global release and a $140 announced US price.
Nike Signs Tim Wenisch as Its Hybrid Racing Push Expands
The three-time HYROX world champion joins Nike’s Elite Training Division, with a Hamburg race debut planned in the Hybrid Fly.
PUMA Pushes Beyond Race Rules With the FAST-RB NITRO Elite 2
The €350 running shoe launches October 28 with two fused carbon-fiber plates, but PUMA says it is not race legal.
Adidas and Audi F1 Bring São Paulo Design to Sampa Soul Collection
The October 23 capsule draws on the city’s geometry and Gabriel Bortoleto’s home-race connection.
Nike Signs Mumbai Indians Kit Partnership for Women’s and Men’s Teams
The multiyear agreement covers match kits, training gear and sportswear, with new team kits due ahead of the 2027 seasons.
adidas and German Ski Federation Mark 50 Years With Anniversary Collection and Athlete Outfit Days
adidas and the German Ski Federation marked 50 years together with athlete fittings, team kit distribution and an anniversary collection at adidas’ Herzogenaurach campus.
Salomon Foundation-Backed Madagascar Club Athletes Deliver Three Grand Raid Results
Three Crown Athletics Club Antsirabe runners supported by the Salomon Foundation placed in three races at the Grand Raid de La Réunion.
Lacoste Marks Fondation Lacoste’s 20th Year With a Coach and Mentor Programme
Fondation Lacoste is marking its 20th year with a programme honouring coaches and mentors, including an event with Venus Williams and First Serve in Miami.
Baffin Backs Documentary on Connor Emeny’s Seven-Continent Iron-Distance Challenge
Baffin is the presenting sponsor of Chasing Antarctica, a documentary about Connor Emeny’s effort to complete an Iron-distance triathlon on all seven continents.
PUMA Names ANTA Executive Dennis Tao Chair of Its Supervisory Board
PUMA has elected ANTA executive Dennis Tao as supervisory board chair and appointed Jeanne Huang as a board member, with both terms running through the company’s May 2027 AGM.
Salomon Para-Team Athletes Finish 74km Mascareignes Together
Aurélien Guého and Julien Veysseyre completed Réunion Island’s 74-kilometre Mascareignes together, using trail prostheses co-developed by Salomon and Hopper.
hummel, ALIS and DBU Bring Danish Football and Street Culture Together
Echoes of Denmark brings ALIS into the national-team kit, with match shirts for Denmark’s men’s and women’s teams and a wider pre-match collection launching October 22.
PUMA and McLaren Rework James Hunt’s Racing Boots in a Speedcat Mid
The ML Speedcat Mid JH brings James Hunt’s 1970s racing-boot story into PUMA and McLaren’s wider collection of apparel and accessories.
How Air Jordan Changed the Sports Footwear Landscape
From a bold 1985 basketball shoe to a global business, Air Jordan reshaped athlete endorsements, sneaker design and the culture around sports footwear.