Lacoste and Mackintosh Bring Rainwear to the Tennis Court
Lacoste and Mackintosh pair waterproof bonded cotton with neo tennis silhouettes in a twelve piece FW26 collection.
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H&M Move Brings SculptMove Training Range to London Workout Event
H&M Move put its SculptMove training range into a London workout event led by Pilates and HIIT instructors.
SAYSKY Expands Flow With New Insulation and Reactive Fabric
SAYSKY introduces an insulated jacket and water-reactive running tops for Autumn/Winter 2026, with the Flow Light Fleece 2.0 arriving later in the season.
Represent 247 and Cadence Bring Performance Apparel and Hydration Together
Represent 247 and Cadence bring technical apparel, accessories and hydration together in a running collection.
Abercrombie Expands Dallas Cowboys Partnership With Player and Cheerleader Styling
Abercrombie extends its Dallas Cowboys fashion partnership with player arrival styling, a branded tunnel and an off-field wardrobe for the cheerleaders.
On Targets CHF 5.6 Billion by 2029 as It Moves Into Football and Golf
At its 2026 Investor Day in Zurich, On set new growth and margin targets through 2029 while naming football and golf as its next sports categories.
adidas Brings FC Bayern Legends Back to the World of Sport
adidas hosted 17 FC Bayern Legends at its World of Sport campus, linking the club’s new kit range with a day of football and community activity.
Nike Builds Keely Hodgkinson a One of One Speed Suit for the 800 Meter
Nike has created a one of one speed suit for Keely Hodgkinson, pairing aerodynamic apparel development with a matching Victory Elite spike for the 800 meter.
On Enters Football With LightSpray Boots and Kylian Mbappé
On is entering football with LightSpray boot technology and a new partnership with Kylian Mbappé.
Vans and SZA Preview VANSZA Collaboration Ahead of October Launch
Vans and SZA preview VANSZA, a collaboration built around comfort, function and self-expression ahead of its October launch.
woom and Lusso Cloud Extend the Neon Bike Story Into Kids’ Footwear
woom and Lusso Cloud are extending woom’s neon bike language into a limited-edition Scenario Kids Slip On.
Dana Evans Is Building Her Style One Sneaker, Suit and Statement Bag at a Time
Dana Evans talks Jordan player-exclusive sneakers, vintage handbags and finding her personal style, from self-styled WNBA tunnel looks to statement suits.
Aimé Leon Dore and The North Face Put Approach Footwear at the Center of Their Latest Return
Aimé Leon Dore and The North Face are returning with a collection that puts approach footwear alongside outdoor apparel.
HOKA Joins the Mother in Sport Collective as a Founding Member
HOKA has joined the Mother in Sport Collective, an alliance focused on standardized maternity protections for athletes.
Nike Reunites With the University of Miami in a Multi-Year Partnership
Nike and the University of Miami have announced a new multi-year partnership rooted in athlete performance and opportunity.
Salomon Signs Five-Year IRONMAN Partnership, With Kona Title Rights From 2027
Salomon joins IRONMAN from 2027 through 2031, with Kona title rights and plans for triathlon footwear and apparel.
Al Jazira and New Balance Begin Three-Year Partnership in Abu Dhabi
Al Jazira Sports and Cultural Club has signed a three year partnership with New Balance. The global sportswear…
Nike Brings Back the Kobe 10 Protro With Next-Generation Performance Updates
Nike Basketball is returning the Kobe 10 to the court with a Protro update built for the speed,…
Cameron Brink Brings Runway Style to the WNBA Tunnel in All-White Look
Cameron Brink continues to make game day arrivals part of the WNBA style conversation. Her recent Cameron Brink…
American Eagle Brings Lamine Yamal’s Off-Pitch Style to a New Global Capsule
American Eagle is turning its partnership with Lamine Yamal into a real product line. The brand will launch…
adidas Honors Antoine Dupont With a Signature ADIZERO RS15 Rugby Boot
adidas is giving Antoine Dupont a signature ADIZERO RS15 that balances a clean, heritage driven look with the…
Nike Launches Hybrid Training Shoes With a Two-Shoe System for Racing and Training
Nike is entering the fast growing hybrid training category with a two shoe system built to end a…
adidas and Arte Antwerp Expand Their Football-Inspired Partnership With FW26 Collection
adidas and Arte Antwerp are deepening their creative partnership with a new capsule that treats football as more…
Reebok Continues Building DiJonai Carrington’s Platform Ahead of an Expected Signature Launch
Reebok is clearly treating DiJonai Carrington as one of the cornerstones of its basketball comeback, and the Reebok…