Sports

PXG and Pennzoil Launch First-of-Its-Kind Sweepstakes Across 2 Retail Giants

Pennzoil and PXG are joining forces to bring performance fans an exclusive sweepstakes unlike anything before.

12 Minutes of Pure Snowboard Chaos as Monster Energy Hits the Tetons

Monster Energy drops a high-octane snowboarding film featuring 9 elite riders tearing up Jackson Hole in just 12 action-packed minutes.When

C4 Sport Is a Top 3 U.S. Pre-Workout Brand and Now Has Saquon Barkley Onboard

Nutrabolt is making waves in the sports nutrition industry with a new partnership featuring football superstar Saquon Barkley.…

CBS Expands PBA Coverage from 9 to 31 Hours for 2026 Season

Bowling is rolling into the spotlight like never before, as CBS Sports triples its national coverage of the PBA in a groundbreaking new media deal set to elevate the sport for millions of fans in 2026.

5.5 Million Bottles Sold as Messi Launches Trick Shot Challenge Nationwide

With a viral challenge, explosive growth, and a chance to meet the GOAT, Más+ by Messi is redefining what it means to hydrate like a champion.

4 Fan Shifts Every Brand Should Know About in Women’s Sports

With fandom evolving and cultural relevance on the rise, women’s sports are fast becoming one of the most valuable frontiers in modern marketing.

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PepsiCo and Formula 1 join forces in a major new global partnership set to energize fans in 2025 and beyond.

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Tennis icon and entrepreneur Venus Williams has taken her advocacy for health to new heights, joining forces with WeWard—the gamified walking app boasting over 20 million users—as both investor and ambassador.

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The global pickleball shoes market is experiencing rapid growth, driven by the sport’s rising popularity.…

26M TikTok Views 22.5 PPG Ja Morant Propel Kool-Aid Nike’s $130 Sneakers

In a vibrant fusion of nostalgia and streetwear, Kool-Aid and Nike have unveiled the Nike x Kool-Aid Ja 2, a limited-edition sneaker collection celebrating NBA star Ja Morant’s childhood memories and the iconic beverage’s legacy.…