Sports
In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand, has announced an exciting partnership with Toby Fournier, the talented basketball sensation from Duke University.…
Women’s sports are emerging as the ultimate power play for fashion and beauty brands.…
Tennis legend Serena Williams has acquired an ownership stake in the WNBA’s Toronto Tempo, becoming a co-owner of Canada’s first franchise in the league.…
e.l.f. Cosmetics, a brand from e.l.f. Beauty has forged a groundbreaking multi-year sponsorship with the National Women’s Soccer League (NWSL).…
This International Women’s Day, we celebrate Kristine Anigwe—a Nigerian-American basketball star, fashion visionary, and advocate for inclusivity.…
HEYDUDE, the beloved casual footwear brand renowned for its effortlessly stylish and lightweight designs, is coming in hot with its clever new campaign, “Unlike Anything.”…
In the world of performance-driven apparel, Rhone stands out as a brand designed for those committed to the relentless pursuit of progress.…
For decades, the world of sports has been shaped by stories centered on men.…
Lionel Messi is not just scoring goals on the soccer field—he’s now making waves in the hydration market with his new beverage, Más+ by Messi™.…
