Nike becomes the official uniform partner of the Premier Lacrosse League
Nike signed a multi year agreement with the Premier Lacrosse League and Women’s Lacrosse League on April 13,…
Sports
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Hugo Boss Becomes the Official Lifestyle Outfitter of the Australian Open Starting January 2027
Hugo Boss announced on April 13 a landmark partnership as the Official Lifestyle Outfitter of the Australian Open,…
New Balance ‘KAWHI V’ Arrives Summer 2026 as Kawhi Leonard Takes the Role of Creative Director
New Balance officially unveiled the KAWHI V on April 8, the fifth signature shoe in Kawhi Leonard’s line…
Adidas Unveils a 3D Printed Football Boot Built Under Project R.A.P.
Adidas unveiled its second Project R.A.P. (Radical Athlete Perception) application in April 2026, a 3D printed football boot…
Nike and Sabrina Ionescu Unveil the Sabrina 4 With A New FlyPlate System Dropping July 2026
Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
The WNBA Season 30 Campaign Is the Biggest in League History and It Starts May 8
The WNBA launched its largest marketing campaign to date this week. It is built around the league’s 30th…
The Rolex Monte-Carlo Masters Boutique Is Live for Tournament Week 2026
The Rolex Monte-Carlo Masters official merchandise boutique is open during tournament week, with Ekinsport running the on site…
Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…