Capri Highlights Jimmy Choo Casual Footwear As Key Growth Driver
Jimmy Choo and parent group Capri Holdings are pushing deeper into sneakers and casual boots, turning what used…
Sports
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Salomon Names JISOO Global Ambassador as K-Pop Shapes Sportswear
Salomon naming JISOO as its new global ambassador is another clear sign. It shows that K-Pop is now…
Nike and JuJu Watkins Signal a New Era for Women’s Basketball Sneakers
Nike’s LeBron NXXT Gen by JuJu Watkins ‘Silver Lining’ is more than a player edition this Nike LeBron…
Boss Becomes Official Businesswear Partner of U.S. Men’s Soccer
Boss will now outfit the United States men’s national soccer team off the pitch, stepping in as the…
Hoka Expands in the GCC With New Qatar Flagship at Place Vendôme
Hoka has opened its first store in Qatar at Place Vendôme, underscoring how performance footwear now belongs alongside…
Paris Saint-Germain Opens Limited-Time Pop-Up Store in Central Paris
Paris Saint-Germain has opened a new pop-up store in central Paris, giving fans and fashion-focused visitors a fresh…
AlphaTauri Turns Formula 1 Engineering Into Premium Activewear
AlphaTauri’s Premium Active collection reads like a race car spec sheet translated into clothing, and that is exactly…
Hennessy Uses Roland-Garros to Tap Into Tennis Fashion Culture
Hennessy is using Roland-Garros to speak directly to tennis’ style-focused crowd. Instead of talking about scores or stats,…
H&M and Lotto Revive Classic Football Aesthetics for Everyday Wear
Lotto is stepping back into the global style conversation with a new collaboration alongside H&M, framing football as…
Mackage Becomes Official Off-Field Outfitter for Croatia National Team
Canadian outerwear label Mackage is stepping directly into elite football, joining the Croatian national team as its official…