SQAIRZ Gives Its Pickleball Shoe a Dill Pickle Makeover
The Dill Pickle Limited Edition pairs a pickle-inspired green design with court-focused features for lateral movement, traction and fit.
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ASICS Positions GEL-SLOWCUSH for Easy and Recovery Runs
ASICS introduced GEL-SLOWCUSH in Japan on October 8, pairing FF LUXE PLUS foam with a lighter PureGEL PLUS insert for easy and everyday running.
Prada Linea Rossa Footwear Supports Diego Poncelet’s 151.83 km/h Skateboard Record
Prada Linea Rossa developed bespoke shoes and gloves for downhill skateboarder Diego Poncelet, whose 151.83 km/h run on a closed Québec road set a standing-position speed record.
Real Madrid, adidas and FARM Rio Launch Brazil-Inspired Collection
Real Madrid, adidas and FARM Rio’s new apparel collaboration pairs the club’s identity with the Brazilian label’s botanical prints and takes inspiration from Rio’s altinha beach game.
Nike Shows How Elite Runners in Kenya Are Shaping Apex and Its Next Racing Shoes
Nike details how elite runners in Eldoret tested Apex and future racing prototypes, linking athlete feedback on fit, weight and grip to its marathon shoe development.
Lacoste Turns the Tennis Net Into ACE-T1 Footwear for Spring 2027
Lacoste’s Spring/Summer 2027 runway at Roland-Garros introduces the ACE-T1 caged sneaker and extends its tennis-inspired footwear language into a wedge and lace-up pump.
adidas Opens Home of Innovation Hub to Show How Athlete Research Shapes Footwear
The new public Home of Innovation hub connects ADIZERO footwear with adidas’s athlete research, testing and wider performance platforms.
adidas Takes All Six Podium Places at the 2026 Berlin Marathon
Tigst Assefa and Guye Adola led an adidas sweep of the men’s and women’s podiums in Berlin.
Lacoste and Mackintosh Bring Rainwear to the Tennis Court
Lacoste and Mackintosh pair waterproof bonded cotton with neo tennis silhouettes in a twelve piece FW26 collection.
H&M Move Brings SculptMove Training Range to London Workout Event
H&M Move put its SculptMove training range into a London workout event led by Pilates and HIIT instructors.
SAYSKY Expands Flow With New Insulation and Reactive Fabric
SAYSKY introduces an insulated jacket and water-reactive running tops for Autumn/Winter 2026, with the Flow Light Fleece 2.0 arriving later in the season.
Represent 247 and Cadence Bring Performance Apparel and Hydration Together
Represent 247 and Cadence bring technical apparel, accessories and hydration together in a running collection.
Abercrombie Expands Dallas Cowboys Partnership With Player and Cheerleader Styling
Abercrombie extends its Dallas Cowboys fashion partnership with player arrival styling, a branded tunnel and an off-field wardrobe for the cheerleaders.
On Targets CHF 5.6 Billion by 2029 as It Moves Into Football and Golf
At its 2026 Investor Day in Zurich, On set new growth and margin targets through 2029 while naming football and golf as its next sports categories.
adidas Brings FC Bayern Legends Back to the World of Sport
adidas hosted 17 FC Bayern Legends at its World of Sport campus, linking the club’s new kit range with a day of football and community activity.
New Balance Wins U.S. Military Contract for Made in USA 0430 Training Shoe
New Balance will supply the U.S. military with the Made in USA 0430 training shoe beginning in early 2027.
Nike Builds Keely Hodgkinson a One of One Speed Suit for the 800 Meter
Nike has created a one of one speed suit for Keely Hodgkinson, pairing aerodynamic apparel development with a matching Victory Elite spike for the 800 meter.
On Enters Football With LightSpray Boots and Kylian Mbappé
On is entering football with LightSpray boot technology and a new partnership with Kylian Mbappé.
Vans and SZA Preview VANSZA Collaboration Ahead of October Launch
Vans and SZA preview VANSZA, a collaboration built around comfort, function and self-expression ahead of its October launch.
woom and Lusso Cloud Extend the Neon Bike Story Into Kids’ Footwear
woom and Lusso Cloud are extending woom’s neon bike language into a limited-edition Scenario Kids Slip On.
Dana Evans Is Building Her Style One Sneaker, Suit and Statement Bag at a Time
Dana Evans talks Jordan player-exclusive sneakers, vintage handbags and finding her personal style, from self-styled WNBA tunnel looks to statement suits.
Aimé Leon Dore and The North Face Put Approach Footwear at the Center of Their Latest Return
Aimé Leon Dore and The North Face are returning with a collection that puts approach footwear alongside outdoor apparel.
HOKA Joins the Mother in Sport Collective as a Founding Member
HOKA has joined the Mother in Sport Collective, an alliance focused on standardized maternity protections for athletes.
Nike Reunites With the University of Miami in a Multi-Year Partnership
Nike and the University of Miami have announced a new multi-year partnership rooted in athlete performance and opportunity.