Reebok launches FloatZig Tread and Double on January 21st, 2026
Reebok is doubling down on performance innovation with the expansion of its FloatZig running franchise, unveiling the FloatZig…
Sports
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Adidas Unveils Maroon and Gold Harden Vol.10 Year of the Horse Sneaker
adidas Basketball is opening 2026 with a Lunar New Year story. It’s built around the Harden Vol. 10…
Lacoste Debuts Year Round Alpine Padel on the Peaks of Courchevel in 2026
Lacoste is taking padel to new heights in Courchevel, debuting two new courts in the heart of the…
New Colored Winter Code Kappa’s US Ski Collection
Kappa is writing a new visual language for performance outerwear with its latest US Ski Collection, a capsule…
Skims for Team USA Drops a Winning New Lineup on January 8th
SKIMS is gearing up for a major moment in sportswear, with SKIMS for Team USA set to return…
Authentic Brands Group Names Blue Sage Accessories Official Wetsuit Partner For Iconic Surf Labels
Authentic Brands Group is deepening its surf and outdoor footprint with a multi-brand expansion. It is expanding its…
AFCON 2025 Turns Team Arrivals Into A Runway For African Fashion
The 2025 Africa Cup of Nations in Morocco is doubling as a live runway for African designers, artisans,…
ANTA Group Extends Major Refugee UNHCR Program For Another 3 Years
ANTA Group is turning its three-year refugee commitment into a long-term play, keeping displaced children in Africa learning…
The Anti Traction Outsole and the High Stakes Humor of UFC 324
Under Armour has leaned into fight-week humour with Paddy “The Baddy” Pimblett. They unveiled a spoof boxing boot…
From Stripes to Speed Nine adidas Shoes That Defined Decades
From the first Three-Stripes training models to marathon-tested speed machines, adidas has used footwear to tell its whole brand story. Each decade…