Crocs Launches New Classic Clog Made with 25% Recycled Materials

Crocs has launched the Keep It Going Classic Clog on September 19, 2024. This limited-edition clog incorporates a minimum of 25% post-consumer recycled content, sourced from well-loved shoes collected through Crocs' 'Old Crocs. New Life' takeback program. The remaining 75% of the shoe is crafted from Croslite™, a proprietary closed-cell resin material known for its comfort and durability.

The Keep It Going Classic Clog comes in a distinctive Moon Dust color, sporting an on-trend almond base with visible specks of recycled shred from previously-owned shoes. Each pair is not just a statement in style but also a testament to Crocs' commitment to circularity. Personalized touches, such as 'Keep It Going' inscribed on the inside of the backstrap, nod to the pivotal role consumers have played in the company's sustainability journey.

Since its inception in 2002 with the classic model "The Beach," Crocs has seen tremendous growth, becoming a global phenomenon. The brand's continued innovation is evident in its materials strategy. Since 2023, Crocs has ensured that all Croslite material uses at least 25% bio-circular content, derived from repurposing bio-based waste from other industries. This shift helps reduce dependence on fossil fuels and aligns with their goal to achieve 50% bio-circular content by 2030.

"I want to thank every Crocs fan who brought in or sent back their old Crocs shoes so we could explore ways to give them a new life. This type of circularity program only works when consumers engage and are willing to do some good in the world together," said Deanna Bratter, Chief Sustainability Officer, Crocs, Inc. "Fueled by our fans, we are making strides in our ambition to create more circular systems of production and consumption, and ultimately delivering against our commitment to bring Comfort for the Planet."

Currently, Crocs' entire Croslite portfolio features at least 25% bio-circular material, underscoring the brand’s dedication to reducing its carbon footprint. In 2023, Crocs reported a 6.1% reduction in emissions per pair of Classic Clogs compared to its 2021 baseline, demonstrating their stride towards a more sustainable future.

Available both online and at select U.S. retail locations, the Keep It Going Classic Clog showcases Crocs' efforts to marry innovation with environmental stewardship. As part of their broader Purpose initiative, Crocs continues to explore new ways to minimize waste in manufacturing, distribution, and end-of-life stages, aiming for a more circular economy in footwear.