Stroll through Strawberryland in style with a special 45th anniversary collection featuring backpacks, crossbody bags, wallets and more from fandom favorite Loungefly. (CNW Group/WildBrain Ltd.)
Celebrating Strawberry Shortcake's 45th anniversary, WildBrain announces upcoming fashion and accessory collaborations for spring. Launching April 5, the line caters to fans with diverse styles and will be available at Dolls Kill online and in stores across the US.
The latest wave includes Dolls Kill's new Dolls Kill X Strawberry Shortcake collection, which reflects Strawberry Shortcake's fun and bold character through dresses, sweaters, shoes, and accessories. Designed for Berry Besties, the line features glam, punk, streetwear, and festival fashion looks, perfect for adventures across Strawberryland and beyond.
Melissa Goodrich, Director, Franchise Strategy at WildBrain, said: "Strawberry Shortcake is a household name synonymous with inspiring optimism and sparking creativity and adventure. As we continue to commemorate her 45th anniversary, our latest partners—including fan-favorite lifestyle brands across pop culture and fashion—are bringing the spirit of our sweet little bonneted Strawberry to life in inspirational ways."
"With a range of exciting new products, from festival fashion looks and scented backpacks to pajamas and limited-edition earrings, 'Berry Besties' of all ages can celebrate their love for Strawberry Shortcake around the globe."
WildBrain's Strawberry Shortcake is one of the world's most-adored brands. Since her creation in 1973, with the release of a simple Valentine's Day greeting card, Strawberry Shortcake has grown and evolved with new content, toys and experiences for each new generation of kids.